Job Description

We’re on the lookout for a talented, creative, and commercially-driven Senior Brand Manager with a proven track record of success working across the marketing mix to lead the development and execution of our brand strategy. You’ll bring a consumer-driven mindset to every decision, ensuring brand activity is rooted in deep understanding of the customer journey and delivers meaningful experiences across all touchpoints. You’ll lead high-impact initiatives, collaborating with cross-functional teams and external creative partners to deliver brand activity that resonates deeply with customers. This role is pivotal in shaping brand identity, driving awareness, and supporting commercial growth with our veterinary audience across multiple channels and international markets.

Key Responsibilities:

• Champion the brand across all channels, evolving guidelines and developing compelling assets
• Drive full-funnel creative strategy including campaign launches, seasonal initiatives, and new product launches.
• Lead the stage gate process for all NPD and EPD projects – working hand in hand with commercial, sales, technical, regulatory and project management teams to deliver projects on time and in full.
• Lead marketing efforts to support VET wholesalers, buying groups and the ecomm business - working closely with internal veterinarians and technical teams to ensure material is correct and compliant.
• Support export commercial team by setting clear brand plans KPIs and investment strategy
• Manage marketing budget effectively to maximise impact and efficiency

Requirements:

• Minimum 5 years’ experience in brand management, preferably within veterinary, pet care, animal health, or FMCG sectors.
• Confident decision-maker, comfortable operating in a fast-paced, collaborative environment
• Proven success in developing and executing brand strategies that drive growth.
• Excellent project management and stakeholders alignment skills
• Experience managing marketing budgets
• Commercial mindset with attention to detail and a passion for pets and animal wellbeing.
• Experience working with regulatory requirements in veterinary or healthcare sectors is a plus.
• Degree in Marketing, Business, Veterinary Science (with marketing experience), or related field.

Desirable:

• Experience working in B2C environments.
• Familiarity with veterinary networks, pet retail, or eCommerce channels.

City

London

State

London

Location Country

United Kingdom

About ADM

At ADM, we unlock the power of nature to provide access to nutrition worldwide. With industry-advancing innovations, a complete portfolio of ingredients and solutions to meet any taste, and a commitment to sustainability, we give customers an edge in solving the nutritional challenges of today and tomorrow. We’re a global leader in human and animal nutrition and the world’s premier agricultural origination and processing company. Our breadth, depth, insights, facilities and logistical expertise give us unparalleled capabilities to meet needs for food, beverages, health and wellness, and more. From the seed of the idea to the outcome of the solution, we enrich the quality of life the world over. Learn more at www.adm.com.