Job Description

Senior Brand Manager NESCAFÉ - Red Pillar

Location: Lahore, Pakistan
Job Type: Full-time

Position Snapshot

At Nestlé, we unlock the power of food and beverages to enhance the quality of life for everyone. With Nescafé, one of the world’s most iconic brands, we’re looking for a passionate Senior Brand Manager to lead brand growth, innovation, and consumer engagement in Pakistan.

A Day in the Life of a Senior Brand Manager – Nescafé:

• Lead Nescafé’s brand strategy and growth plans, ensuring short- and long-term goals are achieved.
• Work with creative and media agencies to develop campaigns, promotional material, and digital activations.
• Use consumer research and insights to guide decisions and improve brand performance.
• Strengthen the brand’s essence and create meaningful experiences for consumers.
• Partner with sales and category teams to propose the right products, promotions, and in-store strategies.
• Manage innovation and renovation projects to keep the brand relevant and exciting.
• Track and monitor brand performance, ensuring alignment with business objectives.
• Ensure compliance with all Nestlé standards and regulatory guidelines.

What Will Make You Successful

• Bachelor’s or master’s degree in marketing or business administration
• 5–7 years of experience in Marketing, Branding, Communication.
• Experience in full-cycle brand management (strategy to execution).
• Strong communication, analytical, and presentation skills.
• Fluency in English and Urdu.
• Independent, proactive, and able to perform under pressure.
• A growth mindset with a “can-do” approach.

What We Offer

• A supportive and inclusive workplace culture.
• The chance to work with Nescafé, one of Nestlé’s global power brands.
• Career growth opportunities in the world’s largest food and beverage company.