As a Senior Brand Manager, you will help shape the future of the business by setting clear brand strategy and translating it into commercial impact. You will lead development of short‑ and long‑term plans, guide portfolio and innovation priorities, and establish standards that enable consistent execution across markets.
In this role, you will work closely with cross‑functional partners—such as Insights, Innovation, Finance, Sales, and Operations—to drive growth, strengthen brand equity, and deliver results at scale. This position is well suited for a strategic, consumer‑focused leader who can simplify complexity, influence across a matrixed organization, and drive action amid ambiguity.
Lead development of brand ambition and short‑ and long‑term brand strategies to drive sustainable growth
Define strategic frameworks that guide where‑to‑play choices, portfolio priorities, and expansion opportunities
Shape innovation and renovation strategies in partnership with Insights and Innovation teams to fuel future growth
Leverage consumer, category, and business data to identify performance drivers and inform strategic decisions
Partner with cross‑functional and regional teams to scale strategies into actionable plans and execution
Establish and maintain brand guidelines and standards to ensure consistency and quality across touchpoints
Identify and develop strategic partnerships or initiatives that deliver incremental brand and business value
Share best practices, strategic guidance, and learnings across teams to build capability and alignment
8+ years of experience in brand management or marketing, preferably within CPG or related industries
Strong strategic thinker with the ability to translate insights into clear, actionable plans
Proven experience building and growing brands with strong positioning, purpose, and performance
Demonstrated leadership and influence across complex, matrixed organizations
Experience guiding innovation, renovation, and portfolio strategy across multiple initiatives
Strong analytical and financial acumen, including experience with P&L drivers
Comfortable navigating ambiguity while driving clarity, alignment, and results
Collaborative, curious, and results‑oriented self‑starter with strong communication skills
Our Total Rewards philosophy is to provide a meaningful and flexible spectrum of programs that equitably support our diverse workforce and their families and complement Kraft Heinz’ strategy and values.
New Hire Base Salary Range:
$141,500.00 - $176,900.00
Bonus: This position is eligible for a performance-based bonus as provided by the plan terms and governing documents.
The compensation offered will take into account internal equity and may vary depending on the candidate's geographic region, job-related knowledge, skills, and experience among other factors
Benefits: Coverage for employees (and their eligible dependents) through affordable access to healthcare, protection, and saving for the future, we offer plans tailored to meet you and your family’s needs. Coverage for benefits will be in accordance with the terms and conditions of the applicable plans and associated governing plan documents.
Wellbeing: We offer events, resources, and learning opportunities that inspire a physical, social, emotional, and financial well-being lifestyle for our employees and their families.
You’ll be able to participate in a variety of benefits and wellbeing programs that may vary by role, country, region, union status, and other employment status factors, for example:
Physical - Medical, Prescription Drug, Dental, Vision, Screenings/Assessments
Social - Paid Time Off, Company Holidays, Leave of Absence, Flexible Work Arrangements, Recognition, Training
Emotional – Employee Assistance Program , Wellbeing Programs, Family Support Programs
Financial – 401k, Life, Accidental Death & Dismemberment, Disability
Location(s)
Chicago/Aon Center
Kraft Heinz is an Equal Opportunity Employer – Underrepresented Ethnic Minority Groups/Women/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity and other protected classes. In order to ensure reasonable accommodation for protected individuals, applicants that require accommodation in the job application process may contact NAZTAOps@kraftheinz.com for assistance.
The Kraft Heinz Company is one of the largest food and beverage companies in the world, with eight $1 billion+ brands and global sales of approximately $25 billion. We’re a globally trusted producer of high-quality, great-tasting, and nutritious foods for over 150 years. While Kraft Heinz is co-headquartered in Chicago and Pittsburgh, our brands are truly global, with products produced and marketed in over 40 countries. These beloved products include condiments and sauces, cheese and dairy, meals, meats, refreshment beverages, coffee, infant and nutrition products, and numerous other grocery products in a portfolio of more than 200 legacy and emerging brands.
We spark joy around mealtime with our iconic brands, including Kraft, Oscar Mayer, Heinz, Philadelphia, Lunchables, Velveeta, Maxwell House, Capri Sun, Ore-Ida, Kool-Aid, Jell-O, Primal Kitchen, and Classico, among others.
No matter the brand, we’re united under one vision: To sustainably grow by delighting more consumers globally. Bringing this vision to life is our team of 37,000+ food lovers, creative thinkers, and high performers worldwide. Together, we help provide meals to those in need through our global partnership with Rise Against Hunger. We also stand committed to responsible, sustainable practices that extend to every facet of our business, our consumers, and our communities. Every day, we’re transforming the food industry with bold thinking and unprecedented results. If you share our passion – and are ready to create the future, build a legacy, and lead as a global citizen – there’s only one thing to do: join our table and let’s make life delicious!
