Job Description

The Position

The Senior Brand Manager plays a key role in executing brand strategy with a strong emphasis on customer engagement and commercial performance. This position is responsible for driving the operational plan for assigned brands, ensuring alignment across cross-functional teams, and contributing to the overall growth of the organization.

Duties & Responsibilities

• Lead the development and implementation of the OPU operational plan for assigned brands.
• Drive brand performance to achieve sales growth and market share objectives.
• Ensure alignment with cross-functional teams including Medical Affairs, Sales, Market Access, Finance, and Commercial Operations.

• Contribute to the business planning cycle, including long-term forecasts and investment planning.
• Provide local market insights to support ROPU brand strategy development.
• Develop and implement the OPU Integrated Customer Plan (ICP) and operational plan.

• Lead local launch readiness initiatives, ensuring timely achievement of key milestones.
• Collaborate with internal stakeholders to ensure successful product launches.

• Foster strong collaboration with ROPU brand teams and internal stakeholders.
• Provide regular feedback and insights on market trends, customer needs, and competitive landscape.
• Ensure local plans are aligned with regional strategic direction.

• Manage brand budgets and ensure effective resource allocation.
• Collaborate with Commercial Operations to monitor KPIs and market performance.
• Communicate key updates and insights to support informed decision-making.

• Drive customer-centric initiatives including expert engagement, CME activities, and multichannel campaigns.
• Support the adoption of platforms and processes that enhance customer engagement.

• Work closely with Sales and Supply Chain teams to provide accurate demand forecasts using the Futurcast system.

• Promote knowledge sharing within the organization.
• Build strong relationships across functions to support brand success.

Requirements

• Bachelor's Degree in Pharmacy
• Master’s degree in marketing / business management is advantage
• Minimum 5 years as Product Manager in marketing and sales experience
• A prior track record of successin pharmaceutical marketing at a managerial level
• Experience in Cardiovascular/Renal/Metabolic and Tender Management is preferred.
• Special Skills (with reference to PRIME marketing Competencies Model) is preferred