Perfetti Van Melle

Senior Brand Manager - Chupa Chups BigBabol

Perfetti Van Melle  •  Jakarta, ID (Onsite)  •  4 months ago
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Job Description

WHAT YOU WILL DO

  1. Prepare the annual budget and strategic brand plan:
    • Prepare the annual budget and strategic brand plan to deliver business and marketing objective.
    • Analyze market, consumer insight, brand performance and competitive review.
  2. Lead cross-functional team for new product development and consumer promotion:
    • Lead new product development gate stage and consumer promotion to deliver on time in full launch.
  3. Coordinate with Trade Marketing and Sales to ensure excellent execution of marketing and trade program:
    • Review program execution with Trade Marketing and Sales by having market and consumer visit.
  4. Work closely with advertising and media agency to develop advertising communication and media plan:
    • Brief advertising and media agency to develop advertising communication and media plan.
    • Evaluate advertising performance and media placement with agency.
  5. Review monthly national demand forecast in cooperation with Demand Planning and Trade Marketing:
    • Review demand forecast with Demand Planning and Trade Marketing using Marketing Calendar, Sales and Stock update.
  6. Manage advertising and promotion spending:
    • Manage Advertising and promotion spending for assigned brand.

OUR PERFECT CANDIDATE


  • Minimum 2 years of experience in the same position.

  • Bachelor’s degree, preferably Economics, Management or Communication.

  • Expert in understanding of Indonesia market, consumer and distribution.

  • Expert in understanding of advertising and media placement.

  • Expert in business acumen, analytical skills and presentation skills

  • Expert in Ms. Office.

  • Expert in English, both oral and written
Perfetti Van Melle

About Perfetti Van Melle

Perfetti Van Melle is a privately owned company, producing and distributing candies and chewing gums in more than 150 countries worldwide.

Employing over 17.000 people and operating 37 companies throughout the world, Perfetti Van Melle has a true global reach: it is present in the Asia Pacific Region, Europe, Middle East, Africa and the Americas

The industrial adventure of Perfetti Van Melle began many years ago, but it was in March 2001 that the current Group was set up through the merger of Perfetti Spa and Van Melle N.V. In July 2006 the Group acquired the Spanish company Chupa Chups S.A., famous all over the world for its lollypops.

Our brands convey the passion we have for our products. We continuously explore new ways of doing things and innovative ideas that will inspire and delight our consumers worldwide. Our global brands Mentos, Chupa Chups, Alpenliebe gratify, refresh, inspire consumers of all ages around the globe. Other brands are extremely popular in regional markets with innovative tastes that match local preferences.

Industry
Food & Beverage
Company Size
10,000+ employees
Headquarters
SCHIPHOL OOST, NL
Year Founded
2001
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