Job Description

Senior Brand Manager – CERELAC

Location: Lahore, Pakistan

Job Type: Full-time

Position Snapshot

At Nestlé, we unlock the power of food and beverages to enhance the quality of life for everyone. CERELAC is one of Nestlé’s most trusted nutrition brands, supporting parents in providing nutritious and enjoyable food experiences for their little ones.

We are looking for a passionate and consumer-focused Senior Brand Manager to lead CERELAC’s brand strategy, growth, innovation, and communication agenda in Pakistan.

A Day in the Life of a Senior Brand Manager – CERELAC

• Lead CERELAC’s brand strategy and growth plans, translating business objectives into impactful short- and long-term brand initiatives.
• Develop and execute consumer-centric communication strategies across traditional, digital, social, and emerging platforms.
• Partner with creative, media, digital, and other agencies to deliver engaging and purpose-led campaigns that strengthen brand equity.
• Leverage consumer, shopper, market, and category insights to identify opportunities and drive informed business decisions.
• Build a deep understanding of parents, caregivers, and their evolving needs, translating insights into meaningful brand experiences.
• Drive innovation and renovation initiatives, identifying opportunities to strengthen CERELAC’s portfolio and maintain its relevance in a dynamic market.
• Partner closely with Sales, Category, Nutrition, Regulatory, and other cross-functional teams to ensure effective execution of brand and business plans.
• Develop strategies for portfolio, pricing, promotions, and in-store visibility in collaboration with relevant stakeholders.
• Monitor brand health, market performance, and key business KPIs, identifying opportunities and corrective actions to accelerate growth.
• Ensure all brand communication and activities comply with Nestlé standards, nutrition policies, and applicable regulatory requirements.
• Champion CERELAC’s role in delivering trusted nutrition and value to families, while strengthening long-term brand equity.

What Will Make You Successful

• Bachelor’s or Master’s degree in Marketing, Business Administration, or a related field.
• 5–7 years of experience in Marketing, Brand Management, Consumer Marketing, or Communications.
• Proven experience in end-to-end brand management, from strategy development to execution and performance evaluation.
• Strong understanding of consumer insights, category dynamics, communication development, and digital marketing.
• Experience managing innovation and renovation projects and working with cross-functional teams.
• Strong analytical, communication, influencing, and presentation skills.
• Ability to translate consumer and market insights into clear business and brand strategies.
• Independent, proactive, and comfortable working in a fast-paced and dynamic environment.
• A strong growth mindset with a “can-do” approach and passion for building brands that make a meaningful difference.

What We Offer

• A supportive and inclusive workplace culture.
• The opportunity to work on CERELAC, one of Nestlé’s leading nutrition brands.
• Exposure to diverse cross-functional teams and strategic business projects.
• Opportunities for career growth and continuous learning within the world’s largest food and beverage company.
• The chance to create meaningful impact for consumers, families, and communities through trusted nutrition brands.