Nestlé

Senior Brand Manager

Nestlé  •  Republic of India (Onsite)  •  2 hours ago
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Job Description

About the Role

Nestlé Professional is looking for a Senior Brand Manager to drive the growth of our Beverages portfolio within the B2B channel. This is a high-impact role that combines brand building, commercial strategy, innovation, and business development to accelerate category growth and deliver superior customer experiences.

The role goes beyond traditional consumer marketing and requires a strong understanding of commercial fundamentals, business analytics, route-to-market strategies, and category development. You will partner closely with sales, innovation, category, and cross-functional teams to drive profitable growth and maximize portfolio performance

Key Responsibilities

  • Lead the marketing and growth strategy for the NP Beverages portfolio across B2B channels.
  • Define target customer segments, develop deep customer insights, and identify growth opportunities.
  • Drive category development and demand generation initiatives to grow the beverages business.
  • Own innovation and renovation pipelines, including new product and beverage solution launches.
  • Develop and execute brand, channel, and customer activation plans aligned to business objectives.
  • Analyze market, customer, and business performance data to identify insights and drive action-oriented recommendations.
  • Partner with Sales to build winning customer propositions and accelerate business growth.
  • Contribute to portfolio, pricing, promotion, and channel strategies.
  • Manage brand investment decisions and optimize return on marketing and trade investments.
  • Drive customer engagement programs, digital initiatives, influencer campaigns, and emerging channels.
  • Collaborate with innovation, product development, and cross-functional teams to commercialize new solutions.
  • Develop and coach team members while fostering a culture of performance and collaboration.

Experience Required

  • MBA/Post Graduate degree from a premier business school.
  • 4-5 years of relevant experience in FMCG, Consulting, Category Management, Trade Marketing, Business Strategy, or Commercial Excellence roles.
  • Experience in business strategy, category development, trade marketing, commercial analytics, or demand generation will be an advantage.
Nestlé

About Nestlé

As the world’s largest food and beverage company we are driven by a simple aim: unlocking the power of food to enhance quality of life for everyone, today and for generations to come. To deliver on this, we serve with passion, with a spirit of excellence, offering products and services for all stages of life, every moment of the day, helping people care for themselves and their families. Our culture is based on our values rooted in respect: respect for ourselves, respect for others, respect for diversity and respect for the future.

We can trace our origin back to 1866, when the first European condensed milk factory was opened in Cham, Switzerland, by the Anglo-Swiss Condensed Milk Company. One year later, Henri Nestlé, a trained pharmacist, launched one of the world’s first prepared infant cereals ‘Farine lactée’ in Vevey, Switzerland.

Today, we employ around 273,000 people and have factories or operations in almost every country in the world. With our headquarters still based in the Swiss town of Vevey, we had sales of CHF 84.3 billion in 2020.

Our portfolio covers almost every food and beverage category – offering products and services for all stages of life, every moment of the day, helping people care for themselves and their families.

House rules: https://nes.tl/HouseRules

Industry
Food & Beverage
Company Size
10,000+ employees
Headquarters
Vevey, CH
Year Founded
Unknown
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