Spinneys the leading supermarket retailer in the Middle East, with hypermarkets and supermarkets currently operating in Lebanon.
Spinneys was first established in 1924 by Arthur Spinneys in the suburbs of Alexandria Egypt, to provide consumers with a friendly shopping environment where they can find high quality fresh produce, groceries, and baked goods at a fair price.
Spinneys opened its doors to Lebanese shoppers in 1948 in the old Beirut Souks, and went on to expand its stores in Raouche, Verdun, Hamra and Jnah, to offer customers a convenient one-stop shopping experience.
Due to civil war happening in Lebanon at that time, Spinneys stopped their operations in 1976. However, they overcame these challenges, reopened their doors twenty-two years later, and pioneered the concept of hypermarkets in Lebanon in 1998 through a new flagship store in Dbayeh. As this success was tremendous, it led Spinneys to expand its branches and open additional stores across Lebanon once again.
The Senior Brand Manager is responsible for adapting a brand strategy for the company's target market; maintain brand integrity across all company marketing initiatives and communications and manage a portfolio of assigned products.
Duties and Responsibilities:
Strategic Planning & Coordination:
Define visibility standards, planograms, and point-of-sale (POS) materials in coordination with the supplier.
Assist the sales manager in setting targets by brand, channel, and region.
Support the sales manager in establishing must-stock lists by channel.
Contribute to the brand’s SKU planning and rationalization to maximize overall brand potential.
Set annual promotion plans and budgets in alignment with the KFF marketing plan formats.
Collaborate with the sales manager and suppliers to set competitive pricing that maximizes brand profitability and reflects trade margins of the category.
Sales & Promotion Management:
Plan and place orders based on forecasts with the Sales & Unit Manager.
Identify untapped potential distribution channels in collaboration with sales managers.
Present and negotiate annual budgets and promotions with suppliers.
Execute promotion plans, liaise with agencies, and coordinate cross-functionally to ensure proper execution.
Measure the outcomes of Below the Line (BTL) and Above the Line (ATL) campaigns and report results to suppliers.
Develop concept sell briefs and competitive argumentation for sales teams and promoters.
Create and submit monthly promotion calendars to the sales manager.
Research & Analysis:
Contribute to research that ensures proper understanding of shopper and consumer behavior.
Analyze sales performance against forecasts and collaborate with the sales manager on marketing actions.
Assist the team with dormant stock management through corrective marketing actions.
Scrutinize retail audits to identify opportunities and take appropriate action with the sales manager.
Monitor competitive actions, share insights with the team, and respond to emerging threats.
Budget & Spend Management:
Audit Advertising & Promotion (A&P) spending alignment with the approved budget and take corrective action when necessary.
Monitor the share of ATL spending compared to main competitors and take appropriate action.
Visibility & Field Execution:
Audit field execution of visibility standards and ensure alignment with set guidelines.
Develop visibility and MSL (Minimum Shelf Life) guideline booklets to be submitted to the sales manager.
Follow up on the field execution of visibility standards with the sales manager.
Collaboration & Compliance:
Work with other functions to develop and implement strategies that drive sales, margin, inventory optimization, and client service.
Ensure attentiveness to health and safety regulations where applicable.
Between 5 and 8 years of experience in a related field
Bachelor’s Degree in business administration or any related field
Physical Demands:
Normal air-conditioned space
Frequent mobility across different locations
Spending long hours standing and moving
Spending long hours in front of a computer screen
Behavioral Skills:
Customer Focus
Communication with Impact and Respect
Adaptability
Self-Development
Teamwork
Results Oriented
Creativity
Management and Talent Development
Problem Solving and Decision Making
Networking and Relationship Building
At Gray Mackenzie Retail Lebanon (GMRL), we’ve been shaping the retail landscape since our inception in 1996. As a pioneer in the ownership and operation of supermarkets and hypermarkets, we’re driven by one core mission: to “Live Life Generously.”
From the day we reintroduced Spinneys to Lebanon, we’ve continued to innovate and expand. Whether it’s being generous with quality through Spinneys, generous with quantity at Happy Discount Store, or generous with time at Grab’n Go, every division we operate focuses on enriching the lives of our customers.
Our retail portfolio has grown, we expanded further in 2019 with Mackenzie Distribution, F&B, and Production, diversifying our reach and ensuring a seamless, top-quality shopping experience across Lebanon. In recent years, Monoprix and NokNok have joined the GMRL umbrella, bringing even more options to our customers. Our journey doesn’t stop there. With our eye on future growth, we are preparing to expand across the region.
