Job Description

The Senior Brand Manager will play a crucial role in managing and enhancing the brand's presence in the market. The ideal candidate will have a strong background in the beverage industry, particularly with effervescent and ready-to-drink products, or in health-related instant products and supplements. This role requires a strategic thinker who can balance corporate directives with independent decision-making, ensuring the brand's continued growth and market relevance.

Key Responsibilities:

• Develop and implement brand strategies to enhance market presence and drive sales.
• Manage and oversee all brand-related activities, ensuring alignment with corporate goals.
• Liaise with internal operations, sales channels, and marketing teams to ensure cohesive brand messaging.
• Conduct regular field visits to gather market insights and ensure brand consistency.
• Plan and manage the marketing budget, ensuring efficient allocation of resources and maximum ROI.
• Prepare, analyze, and report data using manual systems, providing actionable insights to the senior management.
• Adapt to changing market conditions and internal directives, demonstrating flexibility and proactive problem-solving.

Skills and Qualifications:

• Bachelor's degree in Marketing, Business Administration, or a related field. A Master's degree is preferred.
• Minimum of 8 years of experience in brand management, with a focus on the beverage industry or health-related products.
• Demonstrated experience in budget management and marketing ROI calculations.
• Strong analytical skills with the ability to prepare, analyze, and report data manually.
• Excellent communication and interpersonal skills, with the ability to liaise effectively with internal and external stakeholders.
• Proven ability to adapt to changing environments and manage multiple tasks simultaneously.
• Experience in both corporate and independent decision-making structures is highly desirable.

Rewards and Benefits:

• Competitive salary and annual incentive/yearly bonus.
• Comprehensive benefits package including BPJS and private health insurance.
• Car/transportation allowance.
• Meal and communication allowances.
• Opportunities for professional growth and development within a dynamic industry.