Job Description

Parcel Perform is the leading AI-powered Delivery Experience Platform, optimizing e-commerce logistics for global brands through data intelligence. We are an international team driven by innovation, with offices across Singapore, Vietnam, Europe, and the US. As we evolve our brand, we are looking for a visionary and execution-heavy Senior Brand Designer for a high-impact, 6–9 month strategic engagement.

We are looking for a creative powerhouse to be the architect of our visual narrative. This role requires a rare blend of high-level strategic thinking and "hands-on" execution. You will be responsible for translating a complex brand vision into a sophisticated visual identity, ensuring our brand isn't just consistent, but innovative and market-leading. This is a role for a maker who thrives on defining the "next generation" of a brand’s look and feel while personally building the assets that bring that vision to life.

WHAT YOU'LL DO

1. Brand Evolution & Innovation

• Visual Identity Translation: Take a high-level brand vision and translate it into a tangible, world-class visual identity (typography, color, image and graphic motifs style).
• Creative Innovation: Bring fresh, innovative design perspectives to the table to ensure our brand remains at the forefront of the industry.
• Conceptual Execution: Develop creative concepts for major GTM initiatives that bridge the gap between abstract strategy and compelling visual storytelling.

2. GTM Visual Template and Asset Execution

• Marketing Template Production: Personally design and execute high-fidelity template assets for integrated campaigns, including social media kits, slide templates etc.
• Documentation: Author and maintain the "Source of Truth" brand guidelines to ensure internal communication remains consistent.
• Vendor Support: Assist with administrative and technical tasks related to print production, external partners, and asset delivery.

3. Systems Architecture & Data Integrity

• AI-Optimized Design Systems: Build and document a robust Figma library designed for AI scalability. This includes utilizing standardized naming conventions, auto-layout, and structured tokens that allow for seamless integration into automated AI workflows.

• Scalable Frameworks: Develop modular design templates that enable AI-driven content generation, ensuring the brand remains consistent even when assets are produced at high velocity via automation.

• Workflow Future-Proofing: Audit and refine file hygiene to ensure all brand libraries are "machine-readable," facilitating the transition to AI-integrated marketing operations.

WHO WE'RE LOOKING FOR

• Communication: Excellent communication skills in English, both written and speaking. You are comfortable working in a global environment with international stakeholders.
• Creative Visionary: A highly innovative designer with a proven ability to define and evolve a brand’s visual identity from the ground up.
• Organizational Excellence: Exceptional project management abilities with an obsessive focus on detail and craft.
• AI Proficiency: Expertly comfortable leveraging AI tools such as ChatGPT, Gemini, Claude etc to support workflows. Deep understanding of how to structure design files for AI integration and automation.
• Collaborative Orchestrator: Skilled at coordinating with internal teams to establish suitable workflows, optimize resources and results and collaborate with external vendors to keep design sprints on schedule.
• Technical Mastery: Professional experience with Canva, Figma and Adobe Creative Suite (Illustrator, Photoshop, InDesign). Comfortable managing tasks in project management tools like Asana and Jira.
• Experience: Minimum 5–8 years of experience in brand identity and graphic design within a B2B or tech environment, must have a portfolio that demonstrates experience and previous projects in branding, communications, rebranding and concept development.
• Education: Bachelor’s degree in Graphic Design

WHO ARE WE AT PARCEL PERFORM!

• Parcel Perform (www.parcelperform.com) is the leading AI Delivery Experience Platform, enabling brands to thrive in the age of AI Commerce by connecting AI Visibility with operational excellence and customer retention.
• Built on the industry’s most comprehensive logistics data—tracking over 1,100+ carriers, 155+ event types, and 36+ languages—the platform offers a full suite of solutions: AI Commerce Visibility, Checkout Experience, Post-Purchase Experience, Returns Experience, and Logistics Experience. All solutions are powered by the company’s central intelligence layer, AI Decision Intelligence, with the new AI Commerce Visibility solution connecting a brand’s visibility across AI shopping agents to its actual delivery performance.