Job Description

UP.Labs is a venture studio that builds startups from the ground up, in partnership with global enterprises like Porsche and others. Our designers shape how these new ventures look, feel, and communicate — from the first logo to the investor pitch to the product launch.We’re hiring a Senior Brand Designer to lead visual communication across our Ventures portfolio. You’ll craft brands from 0 to 1, build the narrative assets that bring them to market, and design the websites and presentations that carry them into fundraising, partnerships, and launch.This role is for a senior, self-directed designer with strong taste and a product mindset — someone who understands that a brand exists to support a product and its go-to-market strategy, and who can translate that understanding into work that sets the bar.

The Opportunity

You’ll partner with founders, product designers, strategists, and leadership to shape multiple ventures in parallel — from early concept through enterprise scale. You’ll own projects end-to-end: understand the problem, define the approach, and execute with polish.This is not a production role. We’re looking for a designer who brings a point of view.

Primary Focus Areas

1. Brand Design & Development

Create and evolve brand identities from early concept to mature systems
Design logos, visual languages, typography systems, and brand guidelines
Translate product positioning and GTM strategy into compelling visual systems
Ensure consistency and quality across every brand touchpoint
Raise the visual bar and bring a strong point of view to brand decisions

2. Presentation Design

Design executive-level presentations for fundraising, partnerships, and internal storytelling
Transform complex ideas, data, and narratives into clear, persuasive stories
Build reusable slide systems and templates that scale
Produce sales decks and one-sheets that sharply communicate product value and differentiation
Partner with leadership and strategy to refine messaging

3. Website Design

Design modern, high-quality websites focused on clarity, usability, and craft
Ship real code, or via Webflow, WordPress, Squarespace, or similar platforms
Collaborate with developers or build directly in no-code / low-code tools
Ensure responsive, accessible, and performance-minded design across devices

In this role you will:

Own visual design projects end-to-end, from concept through executionWork across multiple ventures at different stages — from early startup to enterprise-scaleOperate with a high degree of autonomy and accountabilityProactively identify gaps and opportunities to raise brand and visual qualityCollaborate across time zones with product, engineering, and leadership

You should have:

A strong portfolio of real-world work across branding, presentations, and web design
Senior-level experience designing for both startups and enterprise environments
A product mindset — fluency in how brand supports product design and go-to-market
Proven ability to craft a product brand from 0 to 1
Fluent English (written and spoken) — sufficient to collaborate with U.S. teams and present to global enterprise partners
Availability to overlap with U.S. business hours (PT/ET)
Excellent command of typography, layout, color, and visual hierarchy
Advanced proficiency with Figma and the Adobe Creative Suite (or equivalent)
Hands-on experience shipping websites (whether in code, Webflow, WordPress, Squarespace, or similar platforms)
Strong ownership, judgment, and attention to detail
Experience working effectively on distributed, remote teams

Nice to Have:

Experience in a venture studio, agency, or fast-paced startup
Familiarity with basic front-end concepts (HTML/CSS)
Experience building or maintaining scalable design systems
Motion or light animation skills (After Effects, Lottie, etc.)
Experience collaborating closely with product designers and engineers

How You Work

You are senior-level and self-directed — you know what needs to be done and take ownership without waiting for instruction
You bring strong taste and are comfortable making design decisions
You balance strategic thinking with exceptional execution
You thrive in environments with high standards, ambiguity, and accountability
You care deeply about craft, clarity, and quality

Why UP.Labs

Work on multiple innovative ventures across different industries
Collaborate with experienced founders, designers, and operators
Fully remote environment with a strong culture of trust and ownership
Opportunity to shape brands and products from day one
Exposure to both startup speed and enterprise complexity

If you don’t meet every single requirement listed above, but believe your skills and experience make you a strong fit, we encourage you to apply. We value curiosity, problem-solving, and growth mindset just as much as credentials. Please submit your portfolio and let us see how you think about design.

About UP.Labs

UP.Labs is a first-of-its-kind venture lab unlocking the future of transportation and mobility. We work with global corporate partners to identify the most pressing challenges that they, and broader society, face. Inspired by these complex problems, we launch startups built by proven entrepreneurs, product leaders and technologists that use their agility and talent to develop transformative solutions. After these companies have matured and proven market fit, our corporate partners are able to acquire them, reaping strategic value while enriching their culture and core business. We believe this to be the shortest road to a faster, cleaner, safer, and more accessible future.

Industry

Finance & Insurance

Company Size

51-200 employees

Headquarters

Santa Monica, CA

Year Founded

Unknown

Website

up.partners

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