Job Description

Hello!

At Factorial, we’re looking for a Global Brand Copywriter with a sharp eye for detail and strong conceptual mindset — someone who believes that good writing starts with thinking, not with words, and knows how to turn that thinking into clear, distinctive and consistent brand copy.

You’ll join a team where creative campaigns are a core part of how we build the brand, not a one-off. This role is about deeply understanding Factorial’s brand platform and representing its voice with craft and intention across every brand touchpoint — from high-level concepts to daily executions.

The Role 📜

• Represent and apply Factorial’s brand voice, ensuring consistency, quality and strategic intent across all brand touchpoints, while helping maintain a unified message, elevate the creative quality of content and ensure a consistent tone of voice across channels.

• Develop concepts and messages grounded in real customer insights, strong product understanding and clear business context, ensuring creativity always supports Factorial’s product story and value proposition

• Develop strong, well-crafted and engaging copy for a wide range of channels and formats, working on frequent creative campaigns that translate into brand and creative concepts, website and landing pages, marketing presentations, video scripts, social media and brand content, emails and other brand initiatives.

• Support and guide the conceptual development of local campaigns, partnering closely with Brand Marketing Managers across Spain, France, Portugal, Germany and Italy, ensuring alignment with the global brand platform.

• Conduct research and stay up to date with industry trends and best practices to inform creative direction and decision-making.

• Collaborate closely with Design, Video, Content, Paid, Product Marketing and Social Media teams throughout the creative process.

Your Profile ✨

• Strong ability to think conceptually, starting with the why before the how, and to write with craft

• Proficient English level is required

• 5+ years of experience as a copywriter in a creative or advertising agency environment, working on concepts and copy.

• A solid portfolio is required, demonstrating conceptual thinking, campaigns and copywriting.

• Strong understanding of social media language and dynamics, with the ability to propose new content formats that perform across platforms

• High attention to detail, strong brand sensitivity and sound creative judgment.

➕ Nice to have

• Spanish in addition to English.

• Experience working on branding projects, with a good understanding of brand strategy, positioning and long-term brand building

• Experience working in a B2B environment with SaaS, tech or global brands

• Experience using Notion and Figma, plus basic design knowledge.

This role is for you if:

• You believe that good writing starts with thinking, not with words

• You enjoy working in fast-paced creative environments where campaigns happen often, not occasionally.

• You want to collaborate with a multidisciplinary creative team based in Barcelona

• You value research, context and insight over assumptions.

• You write for the brand, not for personal taste or ego.

If you're ready to take your content career to the next level and contribute to a fast-growing company, we’d love to hear from you! 🚀

Perks of being part of our team 😏

• High growth, multicultural and friendly environment 🤝

• Save expenses with Cobee 💰 and get your salary in advance with Payflow 💸

• Healthy life with Gympass 🧘🏽‍♀️

• Alan as private health insurance 🩺

• Language classes with Yolk Academy 👩🏽‍🏫

• Syra discounts, Nora & Apeteat lunch❗

• Flexible schedules ⏰, pet Friendly 🐶 and no dress code!😀

About us 🚀

Factorial is an all-in-one HR Software fast-growing company founded in 2016. Our mission is to help SMEs automate HR workflows, centralize people data and make better business decisions. Currently, serves thousands of customers in over 60 countries all over the world and across industries, it has built a super diverse and multicultural team of over +1200 people in Barcelona, Brazil and Mexico offices. 🌎

Our Values🫀

We own it We take responsibility for every project. We make decisions, not excuses.

• We learn and teach We're dedicated to learning something new every day and, above all, share it.

• We partner Every decision is a team decision. We trust each other.

• We grow fast We act fast. We think that the worst mistake is not learning from them.

Wanna learn more about us? Check our website!