OOOLAB

Senior B2B Marketing Manager (SaaS/Remote)

OOOLAB  •  Ho Chi Minh City, VN (Remote)  •  25 days ago
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Job Description

We’re looking for a Senior B2B Marketing Manager with a proven track record of generating high-quality enterprise leads using both traditional and AI-enhanced methods. This is a strategic, hands-on role where you’ll lead the planning and execution of integrated marketing campaigns, using AI tools to accelerate and optimize your work—from audience targeting to content generation and campaign analytics.

You’ll work closely with sales and product teams to build pipeline, elevate our market presence, and make our marketing engine smarter and more efficient.

Key Responsibilities

Lead Generation & Campaigns

  • Plan, execute, and continuously optimize demand generation campaigns targeting enterprise buyers.
  • Use AI tools for audience segmentation, predictive lead scoring, content personalization, and campaign optimization.
  • Manage paid media, email marketing, SEO, events, and webinars with a data-driven approach.

AI-Enhanced Marketing Operations

  • Leverage AI-powered platforms for campaign copywriting, A/B testing, ad creative variations, and outbound workflows.
  • Use marketing automation and CRM tools integrated with AI for lead tracking, nurturing, and scoring.
  • Experiment with AI analytics tools to generate insights, improve funnel performance, and support budget allocation decisions.

Content & Messaging

  • Partner with content and design teams to develop high-impact materials (landing pages, email sequences, white papers, case studies).
  • Ensure messaging resonates with key enterprise personas (HR, L&D, Operations, People Leaders), supported by AI-driven research and testing.

Sales Enablement & Alignment

  • Collaborate with the sales team to define ICPs, refine messaging, and ensure smooth lead handoff.
  • Support ABM campaigns using AI for contact enrichment, personalization, and outreach automation.

Performance & Optimization

  • Monitor KPIs including MQLs, SQLs, CPL, conversion rates, and pipeline contribution.
  • Continuously iterate campaigns using insights from AI tools and analytics dashboards.

What We're Looking For

  • 5+ years in B2B marketing, with 2+ focused on enterprise demand generation.
  • Experience using AI tools in marketing (e.g., for content, segmentation, scoring, or automation).
  • Deep understanding of the enterprise sales cycle and L&D buyer journey.
  • Strong grasp of marketing automation (HubSpot, Marketo), CRM (Salesforce), and analytics platforms.
  • Analytical mindset and a passion for testing, learning, and iterating.
  • Self-starter who thrives in a fast-moving, high-growth environment.


*Note: Due to the high volume of candidates, only shortlisted candidate will be contacted

OOOLAB

About OOOLAB

OOOLAB is a leading, global B2B enterprise SaaS company that has developed LearningOS (www.thelearningos.com) -- the #1 Enterprise LMS for Revenue Impact. Today, LearningOS serves over 250,000 employees from Fortune 1000 and publicly listed companies globally in 23 countries from Fortune 100. LearningOS is ISO 27001, SOC 2 Type 2, and GDPR compliant to ensure the highest levels of enterprise data security.

At OOOLAB, we help our clients turn knowledge into capabilities using LearningOS and Skills Quotient AI. We develop our clients’ capabilities to achieve their business goals. We don’t train just for the sake of training. We train to achieve our clients’ business goals. Our platform ensures training efficacy that yields our clients ROI, unlike traditional e-learning LMS'.

We offer a unique approach by acting as your Chief Learning Officer and providing a tailored solution to strategize and implement your training at scale. This CLO-as-a-service helps you achieve your business goals with our all-in-one LearningOS and Skills Quotient AI solution.

Our mission is simple. We help enterprises run their entire learning operations at scale while providing employees delightful learning experiences that yield real business impacts. We aim to have a net positive impact on the lives of over 10 million learners by the end of 2027.

One of our clients uses LearningOS to migrate all of their existing learners and resources onto one centralized platform. Now, our platform powers their 80+ branches and improves the learning experience for over 50,000 users.

OOOLAB is recognized by the Global Forum for Education and Learning (GFEL), certified by Education Alliance Finland and ICEIE, and graduated from Google’s Southeast Asia Startups Accelerator in Singapore.

We have been nominated as a Top 50 Edtech in SEA by HolonIQ. Our clients include many Fortune 1000 and publicly listed companies. Additionally, we are the official partner of Deel, Sunwah Group, and Zoom Technologies.

Industry
IT & Software
Company Size
51-200 employees
Headquarters
Singapore, SG
Year Founded
2018
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