GEA Group

Senior B2B Marketing & Internal Communication Manager

GEA Group  •  Republic of Singapore (Onsite)  •  2 days ago
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Job Description

We are seeking a Country Marketing & Communications Coordinator to support the execution of global and regional marketing strategies for the Nutrition Plant Engineering (NPE) division across APAC. This role is part of a newly established two-person APAC NPE marketing team and reports directly to the Senior B2B Marketing & Internal Communications Manager based in Singapore. The position is based in Southeast Asia.
The position plays a key role in adapting global and regional campaigns to APAC markets, coordinating country-level activities, and supporting commercial initiatives in close cooperation with the NPE Central Marketing team, local sales teams, and internal communications.
The ideal candidate brings previous experience in B2B environments, a passion for flawless execution, and the ability to manage multiple projects simultaneously across different APAC markets.

Responsibilities / Tasks

Marketing Execution & Localisation

  • Adapt and execute global and regional NPE marketing campaigns for APAC markets, ensuring local relevance.
  • Support local product launch and go-to-market activities in coordination with APAC sales teams and NPE Central Marketing.
  • Ensure proper application of corporate brand guidelines across all local and regional materials.

Events, Trade Fairs & Customer Engagement

  • Plan, coordinate, and execute trade fairs, exhibitions, customer events, and webinars across APAC, aligned with global and regional event strategies.
  • Support lead generation and customer engagement activities at the country level, in collaboration with local sales teams and global marketing programmes.

Content Creation & Storytelling

  • Create and adapt content (copy, presentations, marketing collateral) for APAC markets based on global and regional guidelines.
  • Manage updates and maintenance of relevant APAC country pages on the corporate website.
  • Collect and develop customer success stories and local testimonials from the APAC region.

Internal Communication Support

  • Adapt and distribute global and regional internal communications relevant to APAC NPE markets.
  • Collaborate with the internal communications team and HR on local engagement and communication initiatives.

Collaboration & Stakeholder Management

  • Work as part of the APAC NPE marketing team under the direction of the Senior Marketing & Internal Communications Manager.
  • Coordinate closely with NPE Central Marketing, Global Communications & Branding, and local APAC sales and service teams to ensure joined-up execution and avoid siloed activities.
  • Coordinate with external marketing agencies and service providers as needed for local execution.

Planning & Coordination

  • Contribute to the annual APAC marketing planning process, including activity planning and budget tracking, aligned with global and regional priorities.
  • Monitor and report on the execution and performance of APAC marketing activities, providing feedback to the Senior Manager and to global teams.

Your Profile / Qualifications

  • Bachelor’s degree in Marketing, Communications, Business, or related fields.
  • 3+ years of experience in marketing and communications roles, preferably in B2B or industrial sectors.
  • Fluent in English; additional APAC language skills are an advantage.
  • Experience in campaign execution, event coordination, and content creation/adaptation.
  • Basic to intermediate knowledge of digital marketing and website/content management.
  • Strong communication, planning, and project coordination skills.
  • Ability to work across multiple teams in a matrix environment and manage external vendors.
  • Experience with CRM platforms is a plus.
  • Basic design skills (e.g., Canva, Adobe, or Figma) is a plus.

Did we spark your interest?
Then please click apply above to access our guided application process.

GEA Group

About GEA Group

GEA is one of the largest technology suppliers for food processing and a wide range of other industries. The global group specializes in machinery, plants, as well as process technology and components.

GEA provides resource-efficient solutions for sophisticated production processes in diverse end-user markets and offers a comprehensive service portfolio.

Industry
Manufacturing & Production
Company Size
10,000+ employees
Headquarters
Düsseldorf, DE
Year Founded
Unknown
Website
gea.com
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