Job Description

At Horizon Media, we are committed to fostering innovation and achieving success for our clients' businesses through exemplary media planning and buying. Within Horizon, the Programmatic media capability plays a pivotal role in ensuring that our clients' messages and value propositions resonate with consumers amidst a rapidly evolving media landscape. Horizon is devoted to investing in technology, automation, and artificial intelligence to enhance our offerings, making them as intelligent, sophisticated, interconnected, effective, and distinguished as possible. Programmatic media planning and activation goes to the heart of Horizon’s investment focus.

The role of Senior Associate, Programmaticseeksastrong programmatic media planner with hands-on-keyboard experiencetoleadthe creation of tacticalprogrammaticmedia plansand oversee in-platformplatform set up and optimizationThis role is criticalto make sure that the distinguished subject matterexpertiseof our programmatic capabilityis able tobe effectively translated into tacticalapplication

Main Duties and Responsibilities

60% Strategic Planning & Optimizations

• AnalyticalPlanningUsereporting to make analytical decisions that lead to keytactical and audience approaches as seen in plan formulation

• Tactical translation Beable to articulate how overarching media strategy and the role of channels results in the particulars of the programmatic plan created.

• Platform fluencyExhibitproficiencyin collaborating with Associates on the in-platformcampaign set up and tracking and tagging details for campaign plan success

• Optimization backup Stepin to help with campaignoptimizations as necessary in balancing bandwidth needs of your team members and pod of accounts.

• Negotiation input: Lean in on negotiations withpublishers and platforms to get the most out of the partnerswe’retapping into and the ways in whichthey’repricing and making their solutions accessible to us

• Bidding & Optimization plan: Work with Associates to craft a thoughtful plan for bid adjustments and optimization levers in anticipation ofhow the campaign will perform

20% Account Management

• Clear CommunicationEnsureintrateamalignment on all critical details and understandingSee around corners toanticipatewhere confusion could arise

• Opportunity identification: Surface areas wherefurther education or test and learning options would make sense to share and discuss

20% Learning & Development

• SMEshowcasingGain subject-matterexpertisein programmatic technology, strategy, and optimization conceptsand practice speaking to an increased grasp of these concepts

• Knowledge share Recognizeopportunities to talk about what your campaigns are doing that is noteworthy and thoughtfulin order tobe able to help other teams and verticals with consideration for what might work for them

Supervisory Responsibilities

• No Managerial responsibility but work closely withAssociates,Assistantsand Interns toprovide training and onboarding

Knowledge and Skills Required

• At least 2 years ofin-platform programmatic experience

• Proven ability to develop/implement/improve business processes.

• Proven ability to thrive in highly collaborative work environments.

• Must be a self-starter andexhibitadvanced business maturity.

• Advanced user of at least twoDSPs (The Trade Desk, DV360, Walmart Connect, Amazon, Yahoo)

• Strong knowledge of statistical concepts relevant to optimization, as well as scientific testing in livecampaignenvironments.

• Experience mentoring junior employees is preferredand influencing strategic decisions a big plus

• Demonstrated success in drivingpartner negotiations to increased performance success

• Demonstrated success in mapping analytical insights to plan development, measurementapproachand optimization plan

• Advanced ability in Microsoft Excelexpected

• Comfort level with being able to parallel path and work across multiple workstreams and clients at the same time.

Certificates, Licenses, and Registrations

Nonerequired

Physical Activity and Work Environment

Nonerequired

Salary Range: $1,275.00 to $1,634.62 a week. A successful applicant’s actual weekly or hourly rate may vary based upon, but not limited to, skill sets, experience and training, licensure/certifications, and equity.

The statementshereinare intended to describe the general nature and level of work being performed by employees and are not to be construed as an exhaustive list of responsibilities, duties, and skillsrequired ofpersonnel so classified. Furthermore, they do notestablisha contract for employment and are subject to change at the discretion of the employer.

Base Pay

The statements herein are intended to describe the general nature and level of work being performed by employees, and are not to be construed as an exhaustive list of responsibilities, duties and skills required of personnel so classified. Furthermore, they do not establish a contract for employment and are subject to change at the discretion of the employer.

Horizon Media is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.