Job Description

At Horizon Media, we are committed to fostering innovation and achieving success for our clients' businesses through exemplary media planning and buying. Within Horizon, the Programmatic media capability plays a pivotal role in ensuring that our clients' messages and value propositions resonate with consumers amidst a rapidly evolving media landscape. Horizon is devoted to investing in technology, automation, and artificial intelligence to enhance our offerings, making them as intelligent, sophisticated, interconnected, effective, and distinguished as possible. Programmatic media planning and activation goes to the heart of Horizon’s investment focus.

The role of Senior Associate, Programmaticseeksastrong programmatic media planner with hands-on-keyboard experiencetoleadthe creation of tacticalprogrammaticmedia plansand oversee in-platformplatform set up and optimizationThis role is criticalto make sure that the distinguished subject matter expertise of our programmatic capabilityis able to be effectively translated into tacticalapplication.

Main Duties and Responsibilities

60% Strategic Planning & Optimizations

• AnalyticalPlanning: Use reporting to make analytical decisions that lead to keytactical and audience approaches as seen in plan formulation.

• Tactical translation: Be able to articulate how overarching media strategy and the role of channels results in the particulars of the programmatic plan created.

• Platform fluency: Exhibit proficiency in collaborating with Associates on the in-platformcampaign set up and tracking and tagging details for campaign plan success.

• Optimization backup: Step in to help with campaignoptimizations as necessary in balancing bandwidth needs of your team members and pod of accounts.

• Negotiation input: Lean in on negotiations withpublishers and platforms to get the most out of the partners we’re tapping into and the ways in which they’re pricing and making their solutions accessible to us

• Bidding & Optimization plan: Work with Associates to craft a thoughtful plan for bid adjustments and optimization levers in anticipation ofhow the campaign will perform

20% Account Management

• Clear Communication: Ensureintrateamalignment on all critical details and understanding See around corners to anticipate where confusion could arise.

• Opportunity identification: Surface areas wherefurther education or test and learning options would make sense to share and discuss

20% Learning & Development

• SME showcasing: Gain subject-matter expertise in programmatic technology, strategy, and optimization conceptsand practice speaking to an increased grasp of these concepts

• Knowledge share: Recognize opportunities to talk about what your campaigns are doing that is noteworthy and thoughtful in order to be able to help other teams and verticals with consideration for what might work for them

Supervisory Responsibilities

• No Managerial responsibility but work closely withAssociates, Assistants and Interns toprovide training and onboarding.

Knowledge and Skills Required

• At least 2 years ofin-platform programmatic experience

• Proven ability to develop/implement/improve business processes.

• Proven ability to thrive in highly collaborative work environments.

• Must be a self-starter and exhibit advanced business maturity.

• Advanced user of at least twoDSPs (The Trade Desk, DV360, Walmart Connect, Amazon, Yahoo)

• Strong knowledge of statistical concepts relevant to optimization, as well as scientific testing in livecampaignenvironments.

• Experience mentoring junior employees is preferredand influencing strategic decisions a big plus

• Demonstrated success in drivingpartner negotiations to increased performance success

• Demonstrated success in mapping analytical insights to plan development, measurementapproachand optimization plan

• Advanced ability in Microsoft Excelexpected

• Comfort level with being able to parallel path and work across multiple workstreams and clients at the same time.

Certificates, Licenses, and Registrations

Nonerequired

Physical Activity and Work Environment

Nonerequired

The statementshereinare intended to describe the general nature and level of work being performed by employees and are not to be construed as an exhaustive list of responsibilities, duties, and skillsrequired ofpersonnel so classified. Furthermore, they do notestablisha contract for employment and are subject to change at the discretion of the employer.

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Horizon Media is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.

Salary Range

$66,300.00 - $85,000.00

A successful applicant’s actual base salary may vary based on factors such as individual’s skill sets, experience, training, education, licensure/certifications, and qualifications for the role. As an organization, we take an aptitude and competency-based hiring approach.We provide a competitive total rewards package including a discretionary bonus and a variety of benefits including health insurance coverage, life and disability insurance, retirement savings plans, company paid holidays and unlimited paid time off (PTO), mental health and wellness resources, pet insurance, childcare resources, identity theft insurance, fertility assistance programs, and fitness reimbursement.