Ruder Finn is seeking a motivated and detail-oriented Senior Associate, Paid Media Strategyto join our growing Digital(DIG)practice. In this role, you will support the planning, setup, and execution of paid social&paid searchcampaigns across a range of performance-driven client programs, working across healthcare and consumer brands.

You’ll play a hands-on role in campaign execution, performance monitoring, and reporting, while gaining exposure to broader paid media strategy and cross-channel collaboration. This is an ideal opportunity for someone early in their career who is eager to deepen their expertise in paid social,paid search,analytics, and digital strategy in a fast-paced agency environment.

Key Responsibilities

Paid Social:

• Support the set up and launch of paid social campaigns across platforms such as Meta (required), with exposure to other platforms such as LinkedIn, TikTok, YouTube, and more 

• Monitor daily campaign performance and flag trends, insights, and optimization opportunities to internal teams

• Support testing initiatives (new campaign types, audience strategies, etc.) to improve overall performance 

• Support building UTM tracking links for integrated campaigns 

Paid Search &Google Ads

• Support theset up andlaunch of paidsearch campaigns,and YouTubeDemand Genwhen relevant,assistingwithprelaunchactivitiessuch askeywordresearch,ad copy,audience targeting, andcampaign structure

• Monitor campaignperformance andsearch query reports,flagging trends,insightsandoptimizationopportunitieswith afocus ondriving measurable businessoutcomes

• Manage pacing and budgets to ensure campaigns deliver efficiently against monthly, quarterly, and annual investment targets.

 
Data & Analytics:

• Compile and analyze campaign performance data for reporting, using platform analytics and Google Analytics (GA4)

• Support reporting deliverables, data pulls, and reporting insights 

• Maintains awareness of industry trends and impact to client & assigned accounts

• Assist in conducting competitive and category-specific research

Strategy & Collaboration:

• Contribute to campaign planning discussions 

• Collaborate with cross-functional teams/team members to support integrated campaign execution 

• Participate in client meetings and internal status calls, with opportunities to grow client-facing skills 

Qualifications

• 1-2 years of experience in paid social&paid search

• Hands-on experience with Meta Ads Manager required, familiarity with other social ad managers a plus 

• Working knowledge of GA4 and UTMs a plus

• Strong analytical mindset with proficiency in Microsoft Excel

• Proficient in Microsoft Office Suite (PowerPoint, Word, Outlook)

• Comfortable managing multiple tasks across accounts in fast-paced environment

• Curious and eager to learn with strong problem-solving skills 

• Great energy, and curiosity to do and learn new things to support agency growth and offerings

• Detail-oriented, organized, and dedicated

• Bachelor's degree in marketing, digital/integrated marketing, advertising or related field 

Benefits & More 

• You will receive a competitive base salary and bonus opportunity 

• You will also be able to enroll in our Health, Dental, Vision, company paid Life Insurance, Flexible Spending Account, as well as 401k (match) plan. 

• Monthly allowance for cell phone, office equipment, etc. 

• Generous PTO policy with paid maternity/paternity leave 

• Professional learning and development opportunities 

• Workplace flexibility 

• On-site and off-site social gatherings 

Theanticipatedsalary range for this position, at the time of posting, is $55,000 - $68,000. The salary of the applicant selected for this role will be based on a variety of factors, including but not limited to, education, internal equity, geography, relevant years of experience, certifications, skills, abilities of the selected applicant, and other job-related qualifications. In addition, a range of medical, dental, vision, disability, 401(k) matching, paid time off, and/or other benefitsalso areavailable by the company.