A day in the life…

PaidMedia

• Support development,execution& optimizationof digital media campaigns across Meta,Googleand other platforms

• Utilize data analytics tools (Google Analytics, Meta Ads manager, etc.) to track and measure performance of our marketing campaigns,makingdata-driven decisions and optimizations to maximize performance

• Serve as the first escalation point for the digital ad agency, applying technical & business knowledge to problem solve & keep projects moving.

• Craft insights for stakeholders on media channel performance and share learnings inappropriate forums

• Own the content planning process for digital ads, working closely with the Creative Content team to bring from brief to execution.

• Disseminate brand information to mediaagency, including key product priorities, promotionalcalendar, etc. & ensure agency’s testing plans are aligned tobrand’sgoals.

• Support in the development of quarterly & yearly strategy planning,inclusive ofmedia activation& measurement

• Develop,monitor& reporton an evolving learning agenda, mapping test-and-learns to drive keyobjectivesacross all media plans.

• Own budget management & invoice payment.

• Stayup-to-dateon emerging trends in technology & media tobring forwardinnovative and creative solutions to external stakeholders

Affiliate Marketing

• Develop and execute a scalable affiliate marketing strategy aligned with the company’s goals

• In partnership with our affiliate marketing agency,identify, recruit, onboard & activate new affiliates

• Be accountable for affiliate marketing KPIs, reporting & budget

• Collaborate with the brand marketing team to scale creator and press efforts through affiliate channels

Omnichannel Marketing

• Support retail marketing efforts, including digital media & in-mall placements

• Support creative, reporting and communication with retail team on efforts

• Note,associates may be asked to perform duties that are outside the specific functions that are listed.

Who you are

• You have a strong understanding of digital marketing fundamentals, with an emphasis on performance marketing and data-driven decision making.

• You thrive in a fast-paced environment and are comfortable navigating ambiguity, adapting quickly, and problem solving to keep projects moving forward.

• You’reanalytical and data-savvy, comfortable using performance metrics and testing results to drive smarter marketing decisions.

• You have a growth mindset — eager to learn, experiment, and continuouslyoptimizeperformance and processes.

• You’reproactive, collaborative, and able to balance strategic thinking with hands-on execution across multiple priorities.

Qualifications for the Position

• A four-year college degree isrequired, preferably with a major/minor within marketing/advertising

• 2-3 years of digital marketing experience, preferably at a digital marketing agencyor at an ecommerce retailer

• Highly analytical with high aptitude on Excel and/or with data analysis

• Working knowledge of analytics tools such as Google Analytics or Adobe Omniture

• Experience with platforms such as Facebook Ads Manager, GoogleAdwords, a plus

• Priority to candidates with digital media certifications like Facebook Blueprint

• Proficient with Microsoft Office (Excel, Word,Powerpoint)

Our Core Values: The Lilly WayRooted in our bold, original, and inclusive brand outlook, these principles define how we dothingsThe Lilly Way.

• We take pride in the pursuit of excellence

• We create our own path

• We become stronger together

• Weoperatewith integrity

• We make the world a brighter place

• We continuously improve

• We have fun in the process

Doing Our Part

As acompanywe commit to corporate social responsibilityWe believe in doing the right thing for our people, the places we work, and our planetWebelieve in a respectful and inclusive workplace.We recognize the importance of serving the communities where our employees work and live.We arecognizantof the impact that our operations can have on the environment and actively explore and pursueenvironmentally-friendlyprocessesthroughout our business This position is expected to contribute to the advancement of these principles.

A Little More to Know…

• This position is classified as full-time salaried; it is exempt and is not eligible for overtimeThis position is eligible for standard company benefits.

• This position isrequiredtomaintaina structured hybrid work schedule based out of King of Prussia, Pennsylvania, a suburb of Philadelphia. This hybrid schedule, which includes work done in the King of Prussia Office as well as your HomeOfficewill bedeterminedby your supervisor.

• Given the seasonality of the business, this position may require flexible,additionalworking hours during peak periods.

• This position is expected to collaborate effectively with other individuals in alignment with our Core Values and Core Leadership Qualities.

• This position requires compliance with Lilly Pulitzer policies and a detailed Code of Conduct as outlined in the Employee Handbook

• This position is reviewed annually.