Job Description

What you'll do

The Senior Associate Business Manager, Dealer & Partner Relations is the primary in-field liaison between Canadian Tire Bank, Canadian Tire Retail stores and our third-party agency partners. The role focuses on performance and relationship management, coaching and enabling store dealers, managers, and front-line staff to deliver strong Triangle credit card acquisition results, while also managing third-party partners that support acquisition and in-store activation. This includes performance analytics, training, compliance oversight, and coordinated execution of Bank programs to enhance customer experience and drive quality customer acquisition, usage, and loyalty.

You are the catalyst that connects Canadian Tire Bank’s products and programs with the store teams delivering them. By building strong partnerships, holding high standards for performance and compliance, and enabling great customer experiences, you help Canadian Tire and the Triangle program grow sustainably while strengthening the Bank’s brand and portfolio.

Dealer & Store Relationship Management

• Serve as the trusted partner to Store Dealers, Store Managers, and Store Staff to optimize credit card and loyalty program performance.

• Conduct regular business reviews (monthly/quarterly) to align on targets, performance drivers, and action plans.

• Partner with stores to operationalize best practices at tills, front-end, automotive, seasonal, and high-volume departments.

• Act as the Bank’s voice in-store—broker feedback, share insights, and escalate store needs to cross-functional Bank teams.

Third-Party Partner Management

• Lead day-to-day performance and relationship management with third-party agency partners supporting in-store acquisition.

• Act as the liaison between agency partners and stores.

• Set clear KPIs, monitor quality and compliance, and hold partners accountable through performance reviews, calibration, and corrective action plans.

• Oversee and coordinate scheduling, coverage, and execution quality.

Performance & Growth

• Own a regional portfolio of stores with targets for approved applications, activation/first purchase rate, portfolio quality, and compliance adherence.

• Analyze performance dashboards to identify root causes and opportunities; develop store-specific action plans to close gaps.

• Optimize in-store placement and conversation flows; test and scale field-proven tactics.

Customer & Compliance

• Ensure full compliance with Bank policies, consumer protection regulations, and privacy standards in all interactions and training.

• Reinforce fair, transparent, and needs-based customer conversations.

• Support incident reporting, QA reviews, and remediation in partnership with Risk/Compliance teams.

Insights, Reporting & Communication

• Produce concise, action-oriented reports and store scorecards; maintain engagement cadences.

• Communicate program updates, policy changes, and campaign priorities; ensure stores and vendors have the latest materials.

• Feed field insights back to Product, Marketing, Risk, and Operations to inform continuous improvement.

Field Operations

• Plan and execute an efficient store visit cadence, balancing performance needs, geography, and campaign timelines.

• Support new store openings, dealer transitions, remodels, and pilot programs.

• Maintain professional presence in-store and model customer-first behaviors.

Success Metrics (KPIs)

• Acquisition & Quality: applications, approved accounts, first use rates, optional product enrolments.

• Compliance & CX: Required training completion, QA pass rates, zero-tolerance issues, customer satisfaction indicators.

• Enablement & Execution: Store adoption of playbooks, coaching hours delivered, readiness scores during campaign launches.

• Partnership Health: Third-party SLA adherence, schedule fulfillment, quality audits, cost-per-acquisition benchmarks.

What you bring

• Post-secondary degree in a related field or equivalent business experience.

• 3–5+ years experience in sales, account/territory management, dealer relations, or banking/financial services,

• Self-motivated and results-oriented individual with the ability to work autonomously.

• Exceptional relationship management coupled with strong communication skills.

• Strong coaching, training, and influence skills with front-line teams and store/agency leadership teams.

• Analytical capability to interpret data and translate into store-level action.

• Valid driver’s license and ability to travel throughout designated territories.

• Field-based with 60–80% of travel within primary territory; additional inter-provincial travel required. For example, this position may have its primary region(s) in Ontario while also providing coverage for select Canadian Tire stores in Manitoba, Saskatchewan, Alberta and/or British Columbia.

We’re always looking for great talent! In addition to competitive pay, we offer:

• Comprehensive benefits and retirement programs

• Performance incentives, Continuing Education Programs

• Other perks to support your well-being

• Career growth opportunities and product discounts

Our typical hiring range is between $64,000.00 - $106,000.00 CAD Annual. Salary decisions are also dependent on other factors such as your experience, job-related knowledge, skills and competencies, market location, industry benchmarks, internal equity and other role-specific requirements.

#LI-GT1

This posting represents an existing vacancy within our organization.

About Us

At Canadian Tire Services Limited/Canadian Tire Bank, it is our mandate to continue to create innovative and rewarding financial solutions for our customers. Our growing suite of products and services showcase the dynamic contributions from our employees and our success is driven by a strong vision, loyal customers, and our ability to build teams that reflect the diverse customers and communities in which we live and work. Join us, where there's a place for you here.

Our Commitment to Diversity, Inclusion and Belonging

We are committed to fostering an environment where belonging thrives, and diversity, inclusion and equity are infused into everything we do. We believe in building an organizational culture where people are consistently treated with dignity while respecting individual religion, nationality, gender, race, age, perceived ability, spoken language, sexual orientation, and identification. We are united in our purpose of being here to help make life in Canada better.

Accommodations

We stand firm in our Core Value that inclusion is a must. We welcome and encourage candidates from equity-seeking groups such as people who identify as racialized, Indigenous, 2SLGBTQIA+, women, people with disabilities, and beyond. Should you require any accommodation in applying for this role, or throughout the interview process, please make them known when contacted and we will work with you to help meet your needs.