Job Description

About

Bloomingdale’s makes fashion personal and fun, aspirational yet approachable. Our mission is to guide and inspire our customers to make style a source of creative energy in their lives. We will always strive to make Bloomingdale’s like no other store in the world. Across all brand touchpoints—from Bloomingdales.com to our newest small store concept, Bloomie’s—everyone plays a critical role bringing our mission to life. Our inclusive culture promotes diversity of background, thought and opinion. Regardless of position, we believe all colleagues have a voice and access to share their thoughts with every level of leadership. Our colleagues are passionate, driven, entrepreneurial and collaborative, while having a lot of fun along the way.

The Senior Art Director (RTW) is a creative leader responsible for shaping and delivering elevated, on-brand, and on-strategy design across bloomingdales.com, omni-channel seasonal campaigns, promotional assets, email templates, and digital look books. This role calls for a visionary thinker with the ability to translate brand strategy into compelling storytelling that resonates across digital and print platforms.

The ideal candidate combines expertise in responsive and mobile-first design with a refined sense of typography, color, and composition. They bring proven experience in on-set photo art direction, an instinctive ability to identify and hire best-in-class freelance talent, and a strong pulse on cultural, design, and marketing trends. Equally important, they are fluent in content creation and know how to craft experiences that not only capture attention but deepen customer connection.

Essential Functions

• Develop brand style guides, omni-channel seasonal campaigns and daily digital assets across editorial and sale
• Concept and design campaign collateral from inception to completion in collaboration with cross functional peers
• Ensures cohesive branding across digital channels by developing visual standards and enforcing the use of templates and best practices
• Partners and collaborates with internal and external teams to understand business objectives and create compelling solution- based creative that drives the brand strategy
• Provide on-set photo art direction, guiding visual storytelling and ensuring brand consistency across photoshoots
• Resourcefully identify, hire, and manage freelance creative talent (e.g., designers, illustrators, photographers, stylists) as needed to deliver projects on time and at the highest standard
• Stay current on design, cultural, and marketing trends to inform creative decisions and keep the brand’s visual identity fresh and relevant
• Contribute to content creation strategies, ensuring alignment of visuals and messaging across platforms
• Make recommendations to improve and optimize communications through better content, coding, and personalization
• Expert in responsive grid design and mobile-first executions. Animation experience is a plus
• Strong sense of typography, design, color, and graphics
• Ability to understand and balance creative ideas with business needs
• Drive innovation in affiliate marketing through advanced tracking, app enablement, first-party data activation, and emerging technologies.

Qualifications

• Bachelor's Degree from a 4-year college or university or related experience
• 5+ years of direct design/art direction experience, preferably within fashion, lifestyle, luxury retail, or creative agency environments
• Practices open and continuous communication, values keeping others informed, effectively presenting information in a clear, concise manner
• Excellent leadership, facilitation, and interpersonal skills, with the ability to work across functional lines and at many levels
• Expertise in Adobe Creative Suite and Figma; animation/motion design skills a strong plus
• Deep understanding of current design, cultural, and marketing trends, with fluency in the language of high-end fashion and lifestyle branding.
• Ability to think creatively, strategically, and technically
• Ability to work a flexible schedule based on department and Company needs
• Proven success directing on-set photography and managing freelance creative talent

Physical Requirement

• Requires periods of walking, standing, communicating, reaching, crouching and climbing ladders
• Frequent use of computers and other technology, necessary to perform job functions, including handheld equipment, cash register and ability to process register transactions
• Frequently lift/move up to 25lbs

This job description is not all inclusive; additionally, Macy’s, Inc. reserves the right to amend this job description at any time. Macy’s, Inc. – including Macy’s, Bloomingdale’s, and Bluemercury – is an equal opportunity employer, committed to a diverse and inclusive work environment.

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