Senior Art Director (Automotive)
上海
社招
全职
设计 - 视觉设计
本科及以上
10 年以上
职位描述
We are looking for an exceptional Senior Art Director with vast car and product photography experience to help shape the future product and car visualisation. Responsibilities: - Define and evolve the visual language of visual assets globally. - As part of the Design organisation, you work closely with Vehicle Design and CMF teams to translate design intent into powerful visual storytelling for internal and external. - Lead the art direction of vehicle photography, films, launches and global campaigns. - Develop creative concepts and visual narratives that elevate product stories and create emotional impact. - Direct photographers, filmmakers, CGI artists, retouchers and creative agencies on demand. - Establish photography and image-making standards across various functions. Support the development of brand guidelines and visual standards related to imagery, photography and storytelling. - Shape future-focused creative workflows by integrating AI-generated imagery and emerging technologies into the creative process. - Ensure a consistent, premium and recognizable visual identity across all customer touchpoints.
职位要求
Qualifications: 1. 7–12 years of experience in Art Direction, Photography, Visual Communication or Brand Experience Design. 2. Outstanding portfolio demonstrating excellence in photography, visual storytelling and art direction. 3. Strong background in automotive, luxury, technology, fashion or lifestyle brands. 4. Deep understanding of image creation, composition, lighting, color, visual narrative and post-production. 5. Exceptional eye for aesthetics and premium visual execution. 6. Strong graphic design skills and proficiency in Adobe Creative Suite, particularly Photoshop, InDesign and Illustrator. 7. Experience working with photographers, filmmakers, CGI teams and production partners. 8. Strong conceptual thinking and ability to transform strategic ideas into compelling visual experiences. 9. Fluent English speaker with experience working in international environments. Required Expertise in AI & Creative Technology: 1. Deep understanding of AI-powered image creation and creative workflows. 2. Hands-on experience with tools such as ChatGPT, Microsoft Copilot, Adobe Firefly, Midjourney, Runway, Kling, Flux and similar platforms. 3. Ability to use AI as a creative partner throughout concept development, image generation, mood creation, storyboarding and production workflows. 4. Strong interest in defining the future of photography, image-making and visual storytelling through emerging technologies. Strong Plus: 1. Motion design and film art direction experience. 2. Experience working directly with automotive, industrial or transportation design teams. 3. Knowledge of 3D visualization workflows and emerging generative design technologies. 4. Experience leading international productions and global brand campaigns. 5. Familiarity with Asian and European markets.
投递

NIO is a pioneer and a leading company in the premium smart electric vehicle market. Founded in November 2014, NIO’s mission is to shape a sustainable and brighter future together. NIO aims to build a community starting with smart electric vehicles to share joy and grow together with users.
NIO designs, develops, jointly manufactures and sells premium smart electric vehicles, driving innovations in next-generation technologies in autonomous driving, digital technologies, electric powertrains and batteries. NIO differentiates itself through its continuous technological breakthroughs and innovations, such as its industry-leading battery swapping technologies, Battery as a Service, or BaaS, as well as its proprietary autonomous driving technologies and Autonomous Driving as a Service, or ADaaS.
NIO’s models for sale include the all-new smart electric flagship SUV ES8, the smart electric flagship coupe SUV EC7, the smart electric mid-large SUV ES7, the smart electric flagship sedan ET7, the all-new smart electric all-round SUV ES6, the all-new smart electric coupe SUV EC6, the smart electric mid-sized sedan ET5, and the smart electric tourer ET5T.