Job Description

About the Job:

The Senior Analyst, Digital Loyalty Promotions and Activations supports the enablement, configuration, QA, and operational execution of Taco Bell's digital loyalty offers, promotions, challenges, and activations. This role partners closely with Lifecycle Marketing, Product, Engineering, QA, Data & Analytics, Operations, agencies, and vendor partners to help ensure activations launch accurately, on time, and with scalable processes.

The role will develop strong subject matter expertise in loyalty platform configuration, offer mechanics, audience eligibility, campaign dependencies, and activation readiness across Zeta/Marigold and Byte Commerce. This role is ideal for someone who brings structure to complex operational work, thrives in a fast-paced environment, and enjoys solving problems, improving processes, and helping teams deliver high-quality customer experiences at scale.

• Execute day-to-day configuration and activation support for loyalty offers, rewards, challenges, and promotional mechanics across Zeta/Marigold and Byte Commerce.

• Translate business requirements into accurate loyalty configuration, audience eligibility, offer logic, timing, launch plans, dependencies, and QA requirements.

• Partner with Lifecycle Marketing, Product, Engineering, QA, Data & Analytics, Operations, agencies, and vendors to confirm feasibility, testing needs, and launch readiness.

• Validate campaign builds through testing, audits, and review of audience segments, offer eligibility rules, reward logic, and promotional setup to ensure promotions launch accurately and deliver the intended customer experience.

• Troubleshoot loyalty activation issues, identify root causes, and coordinate resolution across internal and vendor teams.

• Maintain documentation for campaign setup, dependencies, QA steps, platform limitations, handoffs, and repeatable procedures; support post-launch validation by documenting learnings and recommending improvements for future activations.

• 4+ years of experience in digital marketing operations, loyalty programs, CRM, e-commerce, promotions, platform configuration, or a related function.

• Degree or equivalent years of experience in Marketing, Business, Technology, Information Systems, or a related field.

• Experience translating campaign or business requirements into platform setup, QA criteria, launch execution, and operational handoffs.

• Experience with audience segmentation, eligibility rules, offer mechanics, reward logic, configuration audits, troubleshooting, and testing/QA processes.

• Experience with loyalty platforms, CRM/campaign tools, CDP/audience segmentation tools, offer configuration, or digital promotion systems; Zeta/Marigold, Byte Commerce, Braze, Treasure Data, JIRA, or Confluence is a plus.

• Basic understanding of data, relational concepts, HTML/CSS, APIs, or technical troubleshooting is a plus.

Work-Hard, Play-Hard:

• Hybrid work schedule and year-round flex day Friday

• Onsite childcare through Bright Horizons

• Onsite dining center and game room (yes, there is a Taco Bell inside the building)

• Onsite dry cleaning, laundry services, carwash

• Onsite gym with fitness classes and personal trainer sessions

• Up to 4 weeks of vacation per year plus holidays and time off for volunteering

• Tuition reimbursement and education benefits

• Generous parental leave for all new parents and adoption assistance program

• 401(k) with a 6% matching contribution from Yum! Brands with immediate vesting

• Comprehensive medical & dental including prescription drug benefits and 100% preventive care

• Discounts, free food, swag and... honestly, too many good benefits to name