Job Description

Position Title: Senior Analyst Email Marketing Development

Position Summary:

The Senior Analyst, Email Marketing Development plays a key role within the Email Marketing team, combining hands-on technical expertise with strong marketing and business acumen to build sophisticated, scalable email experiences across the customer lifecycle. This role develops responsive email experiences, reusable components, personalization and dynamic content, and triggered communications supporting acquisition, engagement, loyalty, and retention.

The Senior Analyst partners closely with CRM Data & Audiences team, Creative, Analytics, Loyalty and Data Science teams to translate customer needs and business objectives into effective technical email marketing solutions. The ideal candidate combines deep email development expertise with an understanding of lifecycle marketing, customer data, and performance—loves to code, solve complex problems and use technology to create better marketing experiences for customers – only their canvas happens to be the inbox. They embody JetBlue's values of Safety, Caring, Integrity, Passion and Fun.

Essential Responsibilities:

• Build responsive, accessible, and highly optimized HTML email experiences across promotional, lifecycle, and transactional communications.
• Develop and maintain modular, reusable email components and templates, coding standards, documentation, and quality assurance processes to improve quality, consistency, scalability, and speed to market across JetBlue's email program.
• Translate marketing strategies, customer journeys, business requirements, and creative concepts into sophisticated, production-ready email experiences.
• Build and maintain triggered and automated lifecycle communications, translating customer behaviors, audience criteria, business rules, and marketing strategies into scalable communications within Braze.
• Develop dynamic and personalized experiences using customer data, Liquid, conditional logic, Movable Ink, and other personalization capabilities.
• Partner with CRM Strategy, Creative, Analytics, and Marketing Technology teams to determine how code, data, personalization, and platform capabilities can best support customer and business objectives.
• Use SQL to query customer and marketing data for audience validation, campaign quality assurance, troubleshooting, and performance analysis.
• Optimize and troubleshoot email experiences across Gmail, Outlook, Apple Mail, Yahoo, and other major email clients and devices.
• Translate marketing hypotheses into technically executable tests, apply results to future experiences, and use customer behavior, campaign performance, and business results to recommend improvements that strengthen marketing and customer outcomes.
• Identify opportunities to automate production and quality assurance through scripting, reusable frameworks, AI-assisted workflows, and emerging capabilities.
• Stay current on evolving email capabilities, development practices, and industry trends and identify opportunities to improve personalization, interactivity, and marketing effectiveness.
• Other duties as assigned.

Minimum Experience and Qualifications:

• Bachelor's degree in Marketing, Computer Science, Information Systems, Digital Media, or a related field; OR demonstrated capability to perform job responsibilities with a combination of a High School Diploma/GED and at least four (4) years of previous related work experience.
• Three (3) years of relevant experience in email development, email marketing development, CRM development, or similar hands-on technical email roles.
• Demonstrated hands-on experience coding responsive emails using HTML and CSS, building reusable components and scalable templates, and independently troubleshooting complex rendering and technical issues to improve quality, consistency, and speed to market.
• Strong hands-on experience with Braze or a comparable enterprise customer engagement platform, including building and maintaining email campaigns, triggered communications, and automated lifecycle experiences.
• Experience with Movable Ink or similar dynamic content and personalization platforms, including developing personalized experiences using customer data and business rules.
• Experience using Liquid or similar templating languages to develop conditional logic, dynamic content, and personalized email experiences.
• Strong analytical and problem-solving skills, including experience using SQL and customer and marketing data for audience validation, quality assurance, troubleshooting, and analysis, with the ability to connect technical decisions to customer experience and business outcomes.
• Strong understanding of email marketing and CRM fundamentals, including lifecycle marketing, segmentation, personalization, experimentation, and performance optimization.
• Strong written and verbal communication skills with the ability to translate marketing needs into technical solutions and explain technical concepts to non-technical partners.
• High attention to detail and commitment to operational excellence.
• Available for occasional overnight travel (10%).
• Must pass a pre-employment drug test.
• Must be legally eligible to work in the country in which the position is located.
• Authorization to work in the US is required, this position is not eligible for visa sponsorship.

Preferred Experience and Qualifications:

• Working knowledge of JavaScript for tooling, automation, or build processes, and experience with APIs, data integrations, scripting, or AI-assisted workflows supporting marketing experiences.
• Experience using Git or other version control systems.
• Experience with email quality assurance and rendering tools such as Litmus or Email on Acid.
• Familiarity with accessibility standards and practices, including WCAG.
• Familiarity with Figma, component-based development, design systems, or reusable UI patterns.
• Experience with AMP for Email or other interactive email capabilities.
• Experience working in a high-volume email or lifecycle marketing environment.

Crewmember Expectations:

• Regular attendance and punctuality
• Potential need to work flexible hours and be available to respond on short-notice
• Able to maintain a professional appearance
• When working or traveling on JetBlue flights, and if time permits, all capable crewmembers are asked to assist with light cleaning of the aircraft
• Must be an appropriate organizational fit for the JetBlue culture, that is, exhibit the JetBlue values of Safety, Caring, Integrity, Passion and Fun
• Promote JetBlue’s #1 value of safety as a Safety Ambassador, supporting JetBlue’s Safety Management System (SMS) components, Safety Policy and behavioral standards
• Identify safety and security concerns, issues, incidents or hazards that should be reported and report them whenever possible and by any means necessary including JetBlue’s confidential reporting systems (Aviation Safety Action Program (ASAP) or Safety Action Report (SAR))
• The use of ChatGPT or any other automated tool during the interview process will disqualify a candidate from being considered for a position.

Equipment:

• Computer and other office equipment

Work Environment:

• Traditional Office Environment

Physical Effort:

• Generally not required, or up to 10 pounds occasionally, 0 pounds frequently. (Sedentary)

Compensation:

• The base pay range for this position is between $88,000.00 and $132,000.00 per year. Base pay is one component of JetBlue’s total compensation package, which may also include access to healthcare benefits, a 401(k) plan and company match, crewmember stock purchase plan, short-term and long-term disability coverage, basic life insurance, free space available travel on JetBlue, and more.

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