AAA Life Insurance Company

Senior Analyst, DTC Analytics

AAA Life Insurance Company  •  Livonia, MI (Onsite)  •  17 hours ago
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Job Description

Overview

Why AAA Life

AAA Life is a respected and trusted American brand that has been focusing on Life Insurance and Annuity Products since 1969. At AAA Life we have over 1.8 million policies where we take pride in earning the trust of our policyholders who understand our promise to be there for them – and their families – when we’re needed most. By joining the AAA Life team, you are joining a company that genuinely cares about helping each other, with a devotion to protect the lives of those around us. We embrace a diverse, equitable, inclusive culture where all associates can feel a sense of belonging and use their unique talents and perspective to influence, innovate, motivate, and thrive.

How You’ll Work

Work Solution: Remote

Relocation Eligibility: N/A

Responsibilities

What You’ll Do

DSU/SISU Sales Performance Reporting

  • Deliver standardized recurring reporting for DSU and SISU sales performance, including call activity, contact rates, quote activity, applications, sales count, premium, conversion rates, productivity, and other agreed-upon KPIs.
  • Create consistent reporting views that allow leadership to monitor performance by team, campaign, lead source, agent, time period, and relevant operational segments.
  • Identify performance variances versus plan, trend, and expectations; summarize key drivers in a clear, action-oriented format.

Contact Center & Call Driver Analytics

  • Analyze call drivers, inbound and outbound activity, disposition outcomes, response patterns, and customer engagement trends to identify risks and opportunities.
  • Partner with DSU/SISU leaders to diagnose operational bottlenecks, follow-up gaps, workload patterns, and productivity opportunities.
  • Provide recurring and ad hoc analytics that connect call center activity to sales outcomes and conversion efficiency.

Campaign Performance & Lead-to-Sale Funnel Insights

  • Evaluate campaign performance across the lead-to-sale funnel, including lead volume, speed-to-contact, contactability, quote progression, conversion, sales, premium, and drop-off points.
  • Compare campaign and lead-source performance to highlight where DSU/SISU efforts are generating the strongest return and where intervention may be needed.
  • Develop insights and recommendations that support campaign optimization, prioritization, and sales follow-up strategies.

Dashboard Development & Data Visualization

  • Build, maintain, and enhance clear, actionable dashboards for DSU and SISU leadership using approved reporting and visualization tools.
  • Design dashboards that provide leadership with timely visibility into daily, weekly, monthly, and campaign-level performance.
  • Ensure reports and dashboards are intuitive, accurate, and focused on metrics that support operational decision-making.

Central Analytics Point of Contact

  • Serve as the central point of contact for DSU/SISU contact center analytics needs, including recurring reporting, ad hoc analysis, metric definitions, and performance deep dives.
  • Coordinate with Distribution Analytics, data engineering, marketing, sales operations, and channel leaders to align reporting logic and ensure consistent interpretation of results.
  • Translate stakeholder questions into structured analyses and communicate findings in a practical, business-ready manner.

Data Accuracy, Governance & Continuous Improvement

  • Validate data sources, definitions, and calculations to ensure reporting accuracy, consistency, and credibility.
  • Document key metric definitions, reporting assumptions, and recurring dashboard logic for continuity and transparency.
  • Proactively recommend enhancements to DSU/SISU reporting, analytics processes, and data capture practices.

Position Success Criteria

  • Strong analytical skills with expertise in sales performance analysis, contact center metrics, funnel analytics, trend analysis, and identifying actionable insights.
  • Ability to convert operational data into concise recommendations for DSU/SISU leaders and cross-functional stakeholders.
  • Proficiency in data visualization tools such as Power BI or Tableau, with advanced Excel capabilities.
  • Strong communication skills with the ability to present complex data clearly to both technical and non-technical audiences.
  • Detail-oriented approach with a commitment to high standards of data integrity, consistency, and documentation.
  • Ability to manage recurring reporting routines while also supporting ad hoc business questions and emerging leadership priorities.

Qualifications

Qualifications

  • Bachelor’s degree in data science, Actuarial Science, Analytics, Marketing, Business, Finance, or related field.
  • 3-7 years of data analytics, business analytics, sales analytics, actuarial, or related experience with a focus in insurance, contact center, or distribution analytics
  • Solid understanding of sales funnels, lead management, campaign measurement, distribution channels, and operational KPIs.

Preferred Qualifications

  • Experience supporting contact center, telephone sales, distribution, sales operations, or performance management teams.
  • Familiarity with CRM systems, lead management platforms, call center reporting, sales funnel tracking, and campaign performance measurement.
  • Experience developing dashboards and recurring KPI reporting for leadership audiences.
  • Strong project management and organizational skills, including the ability to manage multiple reporting cycles and stakeholder requests.
  • Background collaborating with marketing, sales, data engineering, operations, and analytics teams

While performing the duties of this job, the employee is frequently required to stand, walk, sit, use hands and fingers to handle, or feel, talk, hear, and concentrate. Specific vision abilities required by this job include close vision, distance vision, depth perception, and ability to adjust focus.

This job requires the ability to perform duties contained in the job description for this position, including, but not limited to, the above requirements. Reasonable accommodation will be made for otherwise qualified applicants as needed to enable them to fulfill these requirements.

We are committed to ensuring equal employment opportunities for all job applicants and employees. Employment decisions are based upon job-related reasons regardless of an applicant's race, color, religion, sex, sexual orientation, gender identity, age, national origin, disability, marital status, genetic information, protected veteran status, or any other status protected by law.

AAA Life Insurance Company does not offer immigration sponsorship for this position. This includes visa types such as H-1B, TN, and STEM OPT. Please do not apply if you currently require or may require employer-sponsored immigration support now or in the future.

AAA Life Insurance Company

About AAA Life Insurance Company

AAA Life Insurance Company is fueled by our mission of providing financial security and peace of mind to AAA members through our life insurance products, delivering on the outstanding customer service that members have come to expect from the AAA brand. Whether you purchase a policy through our trusted agents, online, over the phone, or by mail, our focus is fulfilling on the promise we make to you.

Founded in 1969, AAA Life is built on the trust Americans place in the AAA brand. We are continually inspired to be a leading provider of life insurance to AAA members. Our priority is to ensure our policyholders have a smooth and easy process in securing life insurance coverage, with innovative products and exceptional customer service that meet their needs at whatever stage of life they are in. With over 1.8 million active policies, AAA Life has a rating of A (Excellent) from AM Best as of August 2024.

Our mission and vision are exemplified in our associates, who work collaboratively to fulfill our core values which include putting members first, enhancing the AAA brand, inclusive diversity and working in symphony to drive results that deliver on our promise to AAA members and contribute to the success of AAA Life.

Join AAA Life, our associates, our agents and AAA club partners as we continue on life’s journey together.

Life insurance underwritten and annuities offered by AAA Life Insurance Company, Livonia, Michigan. AAA Life Insurance Company is licensed in all states except NY.

CA Certificate of Authority #07861. Products and their features may not be available in all states.

Industry
Finance & Insurance
Company Size
501-1,000 employees
Headquarters
Livonia, MI
Year Founded
1969
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