Responsibilities

• Understand the values and vision of the organization.
• Protect the Intellectual Property.
• Adhere to all the policies and procedures.
• Set up and manage Marketo engagement programs and nurture streams.
• Execute A/B testing to improve campaign effectiveness and engagement metrics.
• Leverage Munchkin V2 tracking to retain anonymous engagement data and enhance lead scoring accuracy.
• Set up, refine, and manage lead scoring models using merged activity datasets for targeted campaigns.
• Build automated Marketo programs to re-engage inactive leads and conduct churn analysis using behavioural data.
• Manage campaign builds, list uploads, database hygiene, and CRM integrations within Marketo.
• Ensure accurate and timely lead routing and assignment logic in Salesforce.
• Maintain Salesforce data quality through deduplication, data standardization, and enrichment.
• Conduct secondary research to verify and enhance database records with contact and firmographic details.

Essential Skills

Job

• 4+ years of advanced hands-on experience in Marketo, including engagement programs, lead scoring, and CRM integration.
• 3+ years experience in Salesforce CRM (Lightning) for lead/contact management, reporting, dashboards, and campaign setup.
• Strong understanding of marketing automation workflows and CRM data alignment.
• Excellent skills in Microsoft Excel(pivot tables, lookups, conditional formulas).
• Strong analytical mindset and familiarity with B2B marketing and sales funnel processes.

Personal

• Excellent communication and stakeholder management skills.
• Strong organizational abilities and attention to detail.
• Ability to manage multiple priorities and meet deadlines.
• Problem-solving mind set with curiosity and continuous improvement attitude.
• Self-motivated, proactive, and adaptable to global team collaboration.

Preferred Skills

Job

• Experience with database management, enrichment tools, and marketing analytics.
• Exposure to additional automation or reporting tools(Power BI, HubSpot, or Alteryx).
• Understanding of data privacy regulations and governance frameworks.

Personal

• Strong interpersonal and collaborative abilities.
• Ability to mentor and share knowledge with peers.