Senior Analyst - Advisory, China
1. Advisory & Client Engagement
• Deliver insight-sharing sessions and advisory discussions based on research findings and written reports, clearly explaining complex analyses and implications.
• Respond to client briefs by shaping research frameworks, analysis structures and report narratives, rather than purely extracting data.
• Use pre-published Mintel Reports and research outputs to support client discussions, tailoring angles and focus to specific business questions.
• Present research-led insights to clients in a clear, structured and confident manner, ensuring findings are well understood and actionable.
• Work closely with Client Success and Commercial teams to support content-led advisory engagements, ensuring research outputs are aligned with client needs.
• Proactively communicate with clients on the most relevant research findings, market insights and report outputs for their business priorities.
2. Content & Insights Delivery
• Publish in-depth research reports combining market research and consumer insights, demonstrating Mintel’s expertise across consumer markets.
• Deliver Mintel Reports on time and to a consistently high quality standard, covering a range of categories and subject areas.
• Independently lead the end-to-end report workflow, including:
o research design and scoping
o questionnaire design and research framework development
o primary and secondary data collection
o data analysis, validation and interpretation
o insight synthesis, storyline development and report writing
• Gather and assess relevant primary and secondary data for each market, working closely with Research Directors to develop accurate market, company and segmentation insights.
• Translate complex data and research findings into clear, structured and insight-led written content, aligned with Mintel’s reporting standards.
3. Industry Engagement
• Monitor consumer, market and innovation trends, identifying the most relevant issues to explore through consumer research.
• Build and maintain relationships with industry contacts and experts to deepen understanding of factors influencing consumer behavior, innovation and company strategy.
• Integrate market knowledge, research findings and external inputs into coherent insight narratives that strengthen report quality and relevance.
Market Intelligence is what sets us apart and what defines us as a brand – literally in fact: when the company was founded in 1972 it took its name from an amalgamation of the two words. We have been defining and refining the Market Intelligence Mix ever since, to offer our clients a unique perspective on the consumer landscape ahead and a clear roadmap with which to navigate it.
So what goes into the market intelligence mix?
MARKET RESEARCH is not the only thing we do, but it is right at the core of our business. The vast range of primary research we carry out and commission is the bedrock of our market intelligence, creating data series we can assess incrementally over the long term to track trends and forecast the future.
MARKET ANALYSIS is the second key element of the market intelligence mix. Our specialist team of market analysts scours the globe for trade, industry and government data, which our statisticians then integrate into meaningful sizing models and future value forecasts for thousands of sectors worldwide.
PRODUCT INTELLIGENCE adds micro-level relevance to the macro context of our market analysis, bringing our clients real-world examples of the launches and goods that are driving the numbers.
COMPETITIVE INTELLIGENCE is the fourth pillar of our work, keeping our clients abreast of their rivals’ strategies, communications and results, to give them the understanding they need to choose the right response to gain or maintain that crucial competitive edge.
The magic happens when we pull them all together. Trend analysts, category specialists, systems developers, dedicated account teams and client servicing staff work together to provide our clients with understanding as well as knowledge.
That’s our Market Intelligence. That’s how we help businesses grow. It’s why we’re the leaders in it.
