Job Description

We want to always work to improve how our customer journeys perform and ensure what we create supports our business goals. This includes showcasing and selling our products online, retaining our customers, and ensuring we deliver a best-in-class, high performing customer experience. We’re championing user-centered design thinking and data driven change whilst facilitating design research to help Primark achieve business goals.

As a UX Researcher, you'll contribute from an early research stage through to delivery. In doing so, you'll make a massive impact on what we're doing.

• Put users at the centre of design, ensuring experiences are simple, intuitive, and effective.
• Collaborate with product teams and roadmap planning to identify knowledge gaps and prioritise research opportunities.
• Plan, conduct, and analyse end-to-end user research, transforming findings into actionable insights and evidence-based recommendations for experimentation and continuous improvement.
• Work with designers, product managers, engineers, and senior stakeholders to ensure research informs decision-making throughout the product lifecycle.
• Synthesise insights from multiple sources, including user research, competitor reviews, UX benchmarks, analytics data, and market trends, to develop a holistic understanding of the problem space and potential solutions.
• Gather continuous feedback on proposed solutions and evaluate their effectiveness.
• Plan and facilitate ideation workshops with cross-functional teams to generate and prioritise ideas, ensuring solutions are grounded in user needs and business objectives.
• Manage research activities with an awareness of timelines, costs, and budgets.
• 3+ years of experience as a UX Researcher
• Background in e-commerce (required), ideally within fashion or retail environment
• Experience with analytics tools (GA, ContentSquare) with the ability to interpret data
• Experience with design thinking process and practical experience of UX methods
• Experience with the full range of UX research methods, including early-stage qualitative methods
• Proven ability to execute the right methodology to get the needed result
• Strong customer feedback analysis and presentation skills
• Ability to research, conclude and resolve pain points
• Experience in mobile app user research would be beneficial but not mandatory – especially with features such as onboarding flows, in-app navigation, notification preferences, personalisation, and overall app performance sentiment.