Job Description

We're ASOS, the online retailer for fashion lovers all around the world.

We exist to give our customers the confidence to be whoever they want to be, and that goes for our people too. At ASOS, you're free to be your true self without judgement, and channel your creativity into a platform used by millions.

Everyone needs some help showing up as their best self. We're Disability Confident Committed - let our Talent team know if you need any reasonable adjustments throughout the recruitment process

We’re hiring a Senior AI / LLM Engineer to design and industrialise the core AI capabilities that will power ASOS.

At ASOS, AI is central to how we evolve the customer experience — from product discovery and personalisation through to operational decision-making. You’ll work on systems that operate at real scale, supporting experiences used by millions.

This role sits at the centre of our AI differentiation — focused on solving deep technical problems (models, reasoning systems, orchestration), not just feature delivery. You’ll create reusable, production-grade AI platforms that teams across ASOS can leverage, accelerating how we build and scale intelligent products.

We’re looking for someone who thinks in systems, not features — with strong abstraction capability and a mindset of building once and reusing at scale. You’ll be comfortable operating in ambiguity, working on frontier AI problems, and balancing innovation with the realities of production environments.

If you’re motivated by solving complex challenges and seeing your work adopted across a global platform, this is a high-impact opportunity.

Responsibilities

• Design and build LLM-powered systems (RAG, fine-tuning, tool use, multi-agent orchestration)
• Develop agentic workflows for automation, reasoning, and conversational experiences
• Define patterns for autonomous + human-in-the-loop systems
• Build and scale solutions on the Azure AI stack (Azure OpenAI, AI Studio, Azure ML, Cognitive Services)
• Create reusable infrastructure: Prompt orchestration layers, Vector search and retrieval pipelines & Evaluation and observability frameworks
• Design and implement LLM evaluation frameworks (offline + online)
• Implement AI safety guardrails (hallucination control, filtering, explainability)
• Partner with Trust & Security to embed AI risk controls by design
• Build reusable AI capabilities (e.g. stylist reasoning, product understanding, copilots)
• Enable horizontal reuse across squads — building once, scaling many times
• Optimise systems for performance, cost, and reliability (token-aware design)
• Champion best practice in AI engineering, governance, and platform thinking
• Support a culture of inclusive, responsible AI development

Qualifications

Tech stack & platform experience (core):

• Strong hands-on experience with the Azure AI ecosystem — including Azure OpenAI, Azure AI Studio, and Azure Machine Learning
• Experience building and running production-grade AI systems on cloud infrastructure (APIs, event-driven architectures, scalable compute such as AKS or similar)
• Proficiency in Python, with experience working across modern AI frameworks (e.g. Semantic Kernel, LangChain or equivalents)

LLM systems and architecture:

• Deep understanding of LLMs and transformer-based models, including embeddings, tokenisation, and context management
• Experience designing and optimising LLM-powered systems, including fine-tuning approaches, structured prompting, and model selection trade-offs
• Experience building end-to-end RAG pipelines, including retrieval strategies, vector search, and grounding techniques

Agentic systems & orchestration:

• Experience designing agent-based systems, including multi-agent patterns, tool usage, and workflow orchestration
• Understanding of state, memory, and event-driven pipelines in conversational or decisioning systems

Quality, safety & production readiness:

• Experience implementing evaluation frameworks to measure model quality and performance
• Strong understanding of AI safety, governance, and guardrails (hallucination mitigation, content safety, explainability)
• Experience designing secure, scalable, and cost-efficient systems in production environments

Nice to have:

• LLMOps / MLOps experience (CI/CD, experiment tracking, observability)
• Performance and cost optimisation (caching, batching, model routing)

Additional Information

BeneFITS’

• Employee discount (hello ASOS discount!)
• Employee sample sales
• 25 days paid annual leave + an extra celebration day for a special moment
• Discretionary bonus scheme
• Private medical care scheme
• Flexible benefits allowance - which you can choose to take as extra cash, or use towards other benefits
• Opportunity for personalised learning and in-the-moment experiences that enable you to thrive and excel in your role