Senior Social Media Advisor - NSW Government Social Media team Temporary full-time opportunity December 2026 to December 2027 Salary: Clerk 9/10 - $133,348 – $146,945 + superannuation and leave loading Hybrid from Sydney CBD - flexible working arrangements and state-of-the-art offices. Develop and deliver engaging social media content and campaigns.Provide strategic advice and guidance on social media best practice across NSW public sector. Use social insights and performance data to optimise content and improve outcomes. Build strong relationships with stakeholders across government to influence and deliver social media excellence. Join the Digital Channels and Creative Directorate
The NSW Government Social Media Team is a high-performing team responsible for managing the NSW Government's Facebook, Instagram and LinkedIn channels and leading social media best practice across the NSW public sector. We create engaging content, provide strategic advice, support agencies and help government better connect with the people of NSW.
As a Senior Social Media Advisor, your primary role will be to develop engaging, customer-focused social media content that supports government priorities and delivers value to NSW audiences. You will use audience insights, performance data to inform content decisions and identify opportunities for continuous improvement.
The Digital Channels and Creative Directorate means you’ll collaborate closely with a community of social media, video and design practitioners to support your creative direction. You will be able to collaborate with social practitioners across government.. Your key accountabilities include: Interpret and execute social media strategy to ensure content development focusses on the organisational objectives. Develop positive relationships with business areas to understand priorities and current and emerging contentious issues. Provide advice on best practice social techniques and strategy across a range of social media platforms to NSW Government stakeholders. Source, create and coordinate social media content, including quality checks and approvals before publishing. Analyse channel performance and audience insights to optimise content and inform future activity. Contribute to the development of social media policies, guidelines and best practice resources. Identify emerging platform trends, risks and opportunities and provide strategic recommendations. Support paid social campaigns and amplification activities where required. Key Challenges Maintaining momentum on long-term social media platform development while continuing to respond to daily priorities and being responsive and resilient in a changing environment with competing demands. Keeping abreast of social media evidence-led best-practice, contentious issues, and other risks likely to impact the way we communicate with clients, stakeholders and/or the public.
Balancing strategic planning, stakeholder expectations and reactive issues in a dynamic, fast-paced environment. Essential Skills and Experience:Demonstrated experience developing and delivering successful social media content and strategies. Excellent written communication skills and the ability to write for different audiences and platforms. Strong stakeholder engagement and influencing skills. Experience using analytics and insights to evaluate performance and optimise social media activity. Strong organisational skills and the ability to manage competing priorities.
Desirable Skills and Experience:Experience working in government, public sector or complex stakeholder environments. Experience using enterprise social media management and reporting tools. Knowledge of accessibility, digital content and customer experience best practice. Click Here to access the Role Description. For recruitment enquiries please contact Jess Tan via Jess.Tan@customerservice.nsw.gov.au.
Visit the Capability Application Tool to prepare for the recruitment process by accessing practice application and interview questions based on the focus capabilities listed in the role description.
A talent pool may be created as part of this recruitment process and will be valid for up to 18 months. The talent pool may be used to fill future ongoing or temporary vacancies of the same or similar role.
Closing Date: 11.59pm Tuesday 13th October 2026
A career at the Department of Customer Service (DCS) gives you the opportunity to help improve government services and be part of reform that benefits people across NSW. We are focused on delivering excellent customer service, digital transformation, and regulatory reform. Come join us and influence the future of our great state.
The strength of our workforce lies in its diversity and embracing difference, while the key to our success is leveraging the contributions of employees with different backgrounds and perspectives.
You can view our full diversity and inclusion statement here.
We provide adjustments to the recruitment process for candidates, including individuals with disability. If you require an adjustment during the recruitment process, including alternate formats or have questions about the support available, please contact Talent Operations on 02 8276 8130 or csrecruitment@customerservice.nsw.gov.au.
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Information on adjustments available for the recruitment process
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On average, ANSTO accommodates over 1800 visiting researchers from other Australian and international research organisations each year.
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