Serve as the primary client contact, building strong, trust-based relationships.
Plan and execute client entertainment initiatives to enhance engagement and retention by participating in office hours, lunch & learns, and industry events.
Develop client-aligned media strategies using market trends, audience insights, and competitive analysis.
Identify upsell/cross-sell opportunities across open exchange and PMP formats.
Proactively address evolving client needs with strategic recommendations.
Use performance data to develop retention plans and uncover growth opportunities.
Collaborate on pre-launch activities: brief reviews, creative mocks, sitelists, and quality checks.
Maintain and manage Deal Libraries and targeting strategies.
Deliver ongoing performance updates, QBRs, and post-campaign wrap-ups.
Provide curated reporting: site lists, green PMPs, RFIs, RFPs, and campaign trackers.
Partner closely with Sales and Optimization Managers to align on strategy, setup, and execution.
Collaborate with marketing and solutions teams for demos, insights, and product recommendations.
Own and develop an SME project to deepen expertise in Sharethrough/Equativ capabilities and support strategic outcomes across the sales cycle.

As the end-to-end global media platform powering attention, quality, and outcomes, we help advertisers and publishers drive real outcomes by combining premium inventory and audiences, advanced curation, and powerful ad tech across every channel.
We focus on what truly matters in today’s attention economy: quality, engagement, and performance, all powered by a commitment to respectful, user-centric ad experiences. With a team of over 750 professionals across 20 countries, we combine global scale with deep local expertise.
Reach out to learn more about our offerings and how we can help you achieve your advertising goals!