Job Description

*필수 제출서류: 국문 및 영문 이력서 (경력 중심), 국문 자기 소개서 (역량과 태도의 강점, 지원 동기 반드시 명시)

The Hoffman Agency Korea — a leading tech-focused PR firm headquartered in Silicon Valley — is looking for a seasoned PR professional to join our growing team.

This role is perfect for someone with strong agency experience who thrives in a fast-paced, tech-driven environment and is ready to lead multi-faceted communications programs across media, digital, and integrated channels.

The Hero’s Background: Qualifications

We’re seeking a communications professional who brings both passion and precision to their work — someone who’s excited about tech, storytelling, and long-term growth. Ideal candidates will have:

• 3 to 7 years of experience in PR/IMC/Digital ideally within an agency setting
• A strong understanding of — and genuine interest in — technology and communications
• Excellent interpersonal skills and the ability to engage effectively with clients, media, and internal teams
• A collaborative mindset with the flexibility and maturity required for cross-functional teamwork
• An interest in sustainable, long-term growth, and a desire to evolve with a developing team
• Proficiency in English communication across speaking, writing, reading, and listening
• Confident in engaging with international clients through virtual meetings and cross-cultural communication
• Proven ability to manage both media relations and digital communications seamlessly
• Prior experience working in a PR and/or Digital agency environment

The Plot Thickens: Job Description

Industry & Client Insight

• Deep understanding of agency life and the technology media landscape
• Strong knowledge of clients' industries, business goals, and how to align them with strategic communications objectives
• Ability to communicate strategic direction clearly to internal teams, clients, and senior stakeholders
• Mentorship mindset — supporting the growth and development of account teams
• Ownership of agency standards in profitability, quality, and business development

Account & Project Management

• Lead day-to-day execution of PR programs across multiple accounts
• Ability to manage timelines, budgets, and KPIs with precision and agility
• Drive programs from planning to delivery, managing client expectations throughout
• Provide strategic direction while ensuring flawless execution from the team

Client Consulting & Relationship Management

• Proactive, solution-oriented, and confident in managing senior-level client relationships
• Skilled at crafting go-to-market strategies, positioning, and tactical ideas
• Strong communication & consulting skills — including the ability to push back when needed, and to offer clear, actionable recommendations
• Track record of account growth and client trust-building
• Ability to identify issues early and offer strategic resolutions

IMC & Digital Communication

• Solid understanding of digital channels and how to integrate them with traditional media
• Evolving knowledge of social platforms and content trends
• Experience with paid, owned, and earned strategies across campaigns
• Open and adaptive to fast-changing social platforms, with a strong sense for how to apply insights in real time
• Ability to advise clients on content marketing and integrated communications thinking

Media & Industry Relations

• Strong network of media, analysts, and relevant industry stakeholders
• Confident in developing compelling storylines and securing top-tier coverage
• Strategic in leveraging media trends, news-jacking, and partnership opportunities
• Experience with advertorials, branded content, and influencer/media collaborations

Writing, Editing & Strategic Planning

• Excellent writing and editing skills in both Korean and English (Press releases, bylines, speeches, etc.)
• Ability to develop executive-level presentations and thought leadership content
• Experience crafting integrated comms plans and campaign proposals
• Comfortable working with design teams to produce social content (e.g., quote cards and social posts)

About The Hoffman Agency

The Hoffman Agency Korea is small — but mighty. Backed by our global headquarters in Silicon Valley, we bring the agility of a tight-knit local team with the reach and resources of an international network. Guided by our belief that “The Story Is Always There,” we help clients grow through storytelling that’s both strategic and deeply resonant.

We’re proud to partner with some of the world’s most influential tech brands — including Open AI, Zoom, DeepL, ASML, Lam Research, Tinder, and Ripple — while also supporting the global communications of Korea’s most innovative companies like Seegene, LG CNS, and Dorco.

As an internationally award-winning team, we foster a horizontal, flexible culture grounded in DE&I values. Mutual respect, true collaboration, and open communication create a space where ideas flourish — and people grow together. Above all, it’s the people who make this team the greatest benefit of all.

For more information, visit https://www.hoffman.com/ https://hoffman.kr/