Job Description

Most people glaze over when you start talking about semiconductor wafers or cybersecurity. At Hoffman, we geek out on the breakthroughs that really move the needle such as AI, FinTech, GreenTech and various enterprise solutions that make real world business and societal impact. We don’t just chase buzzwords; we dig deep to uncover what’s reshaping industries and translate those insights into stories that stick and click. If you also like to geek out, dissect complex business strategies, work with executives who shape industry viewpoints and like creative storytelling, read on!

We thrive on collaboration—with mentors who coach you, peers who challenge you and clients who lean on us for bold ideas. You’ll advise senior execs, work with cross‑functional teams in different markets, and translate insights and viewpoints into crisp, engaging narratives across multiple formats and channels – from bread & butter editorial content to developing infographics and punchy videos. The goal is to develop content and stories that can influence decisions makers and impact business outcomes.

If you’re high‑energy, like to problem solve and hungry to grow (while having fun in a truly cross‑market playground), your next chapter starts here.

The Plot Thickens: Job Description

• Command centre: Build strategy blueprints and lead cross‑channel activations that spark buzz (think global product launches, thought‑leadership series, influencer “drops”)
• Media maverick: Spot the story before anyone else does—pitch, prep and coach spokespeople to shine in interviews, briefings and bylines across APAC.
• Content guru: Shape crisp, compelling copy—from press releases and Q&As to executive speeches and long‑form narratives in English, with the ability to adapt and localize for other APAC audiences.
• Market intelligence and reporting: Turn data into direction, track KPIs, and surface the “so what” in every campaign report.
• Client relations: Support the account lead to advise clients, including senior stakeholders, balancing big‑think ideas with flawless delivery.
• Teamwork: Be the smooth operator, rolling up sleeves to work hand-in-hand with colleagues to ensure day-to-day account activities are completed with speed and accuracy.
• Multimarket maestro: Juggle campaigns and client needs across multiple APAC markets, keeping every moving part aligned and on track.

Attributes of the Protagonist (That’s You)

• A nimble strategist with 4-6 years of experience in either a PR, IMC or business consultancy, ideally with experience supporting multimarket accounts.
• Strong English editorial and content skills, with polished written and spoken communication.
• Fluent in written and spoken language Cantonese to support our Hong Kong and Greater China clients and projects.
• A trusted client advisor who is confident speaking with senior leaders and C-suites, able to think from the perspective of different stakeholders, analytical and able to think quickly on your feet.
• A curious individual who is keen to learn about emerging trends, new industries and market opportunities - and how they shape tomorrow’s headlines.
• A spirited collaborator who leads by lifting others, thrives under pressure, and is a true doer who takes ownership and gets things done, treating every brief like a cliff‑hanger.
• An entrepreneurial thinker always on the hunt for “what’s next” and capitalize every opportunity for the client.

Come join us and be at the forefront of marketing and communications, and work with industry-leading tech brands. We value diverse thinking, inclusion in decision making and embrace ideas that push the boundaries.

About Us

We're an integrated business and communications consultancy that specializes in solving hard problems — the tougher, the better — for tech companies. Headquartered in Silicon Valley, we’ve established a global infrastructure tuned for the tech industry. Our APAC coverage span across a dozen markets, including key offices in Beijing, Hong Kong, Jakarta, Kuala Lumpur, Seoul, Shanghai, Singapore, Shenzhen, Taipei and Tokyo.

We’re a company that values diversity and inclusion. We’re proud to be an equal opportunity employer. We welcome applications from all individuals irrespective of race, ethnicity, national origin, gender, gender identity, sexual orientation, age, religion, disability status, veteran status or any other characteristic.

For more information, visit https://www.hoffman.com/.