SEGMENTS & PRODUCTS MARKETING ASSISTANT MANAGER - (250001IV)
JOB PURPOSE To assist in the execution of the marketing & communication activities through developing all needed collaterals based on the assigned marketing calendar, supporting the business to effectively achieve the organization's business and marketing objectives. KEY ACCOUNTABILITIES 1. Execute out assigned campaigns for the agreed-upon Business Segment or Product in accordance with the approved and agreed-upon Marketing calendar. 2. Assist with the development of a marketing brief to be communicated with the allocated advertising agency by incorporating the necessary communication channels and specifying the target audience for each campaign. 3. Ensure a proper Go to Market and launch Campaigns, that is in line with the business brief to support enhance product/ segment reach. 4. Measure results related to the assigned campaigns based on the Marketing Calendar to ensure campaigns achieve the pre-determined targets. 5. Maintain a close track on campaign performance during the campaign period in order to generate an end-of-campaign report for each campaign and provide observed takeaways for discussion among the marketing team and associated business partners in order to evaluate campaigns and explore new projects. 6. Follow up on non-digital campaign performance in terms of leads and conversion rates for new to bank customers. 7. Assure that all communication marketing content is reviewed and quality controlled by the agency to ensure it is in line with the business brief. 8. Regular monitoring for content related to the concerned products on different channels to assure contents are up to date. 9. Handle data input within the Marketing report by sharing it on time added with key highlights 10. Coordinate with the campaign management team in order to ensure sending the SMS text / Email shots related to the required campaign 11. Handle the daily workflow with agencies, suppliers and ensure the abidance to projects/jobs set delivery dates. 12. Deliver and monitor collaterals in terms of artwork, resizing, new concept, campaigns, events, merchandising collaterals, advertorials, customer’s statements, meanwhile assisting and handling all above the line ATL & below the line BTL communications activities and execution. 13. Assist in managing events logistics & arrangements along with Corporate Communication team to ensure effective implementation of marketing activities. 14. Handle all related customer’s applications and forms for the assigned product/segment in alignment with the corporate identity set guidelines to be aligned & updated in coordination with the Marketing Services team related to the most recent application / form relevant to the business related team 15. Handle the distribution of all marketing deliverables / materials prior to campaign launch. 16. Work closely with the production team to ensure timely and accurate delivery of events materials. 17. Assist in monitoring the results of any project launched, preparing of necessary reports; presentations, follow-up on ROI reports and generated campaigns leads.
Qualifications & Experience Bachelor degree of Marketing, Advertising, Mass-communication, Commerce, Business Administration, or its equivalent 1 - 3 years of experience Understanding of banking and financial services industry globally Skills Excellent command of English and Arabic languages Marketing, negotiation, communication and problem solving skills Good command of MS Office Good Quantitative and qualitative analytical skills
: Egypt-Giza-SMART VILLAGE BLDG. 4
SMART VILLAGE BLDG. 4
: Back Office
: DEPUTY CEO
: Day Job
Job Type: Full-time Employee
Commercial International Bank was established in 1975 as a joint venture between the National Bank of Egypt (NBE, 51%) and the Chase Manhattan Bank (49%) under the name "Chase National Bank of Egypt”. Following Chase's decision to divest its equity stake in 1987, NBE increased its shareholding to 99.9%, changing the Bank’s name to Commercial International Bank (Egypt) S.A.E. NBE’s stake gradually decreased through several public offerings till reaching 18.7%. In 2006, a Consortium led by Ripplewood Holdings acquired NBE stake. In July 2009, Actis, a leading emerging markets private equity firm, invested US$ 244 million to get shares in CIB, acquiring hence 50% of the Ripplewood Holdings Consortium’s stake. Five months later, Ripplewood sold its remaining 4.7% stake over the open market, marking the successful transition of strategic partnership to be with Actis, who then became CIB’s largest shareholder with a 9.1% stake. In March 2014,Actis sold a portion of its holding, representing 2.6% of the Bank’s total outstanding shares, in the open market to a group of international investors. In May 2014, Actis, successfully realised its investment in CIB and sold its remaining 6.5% to Subsidiaries wholly owned by Fairfax Financial Holdings Ltd “Fairfax”.
CIB is Egypt’s leading private sector bank, offering a broad range of financial products and services to its customers, including enterprises of all sizes, institutions, households and high-net worth individuals. CIB strives to provide superior financial solutions to meet all customers’ needs. Having the strongest brand equity rightfully places CIB as the bank of choice for over 500 of Egypt’s largest corporations. CIB shows tremendous potential within the bourgeoning Retail and SME Banking markets. Through its superior management, high-operating standards, corporate governance best practices and training programs,CIB has succeeded in becoming the most profitable commercial bank operating in Egypt for more than 40 years.
