Amazon.in is looking for a seasoned insight professional to champion systematic process to build and leverage customer insights for its Marketing & Customer lifecycle team in Bangalore. This position will be responsible for developing research led consumer insights that will guide Amazon’s marketing and growth strategy in India. This role is expected to work with the marketing leadership team to evolve and drive the overall insights strategy for multiple categories/programs within India consumer business. The candidate should be adept at defining the business problems, identifying the right hypotheses, designing and executing required types of research, ensuring timely delivery and dissemination of research outputs. This role requires an individual with deep expertise in consumer research, along with excellent analytical and communication skills.
At the core, she/he should be willing to truly represent the unbiased Voice of the customer. The successful candidate will be a self-starter, with strong attention to detail, vocally self-critical, with an ability to work in a fast-paced and ever-changing environment. She/he should recognize that the true measure of success is based on the business impact the projects have had. She/he needs to combine their experience across consumer research and analytics to provide rich insights that will help us deliver breakthrough marketing for our brand & categories.
Key job responsibilities
Drive a prioritized roadmap of research programs (Qualitative & Quantitative) for the team in India. It will also require collaborating with other cross-functional research/category marketing/product teams to systematically surface customer insights and gaps.
Own end-to-end delivery in the execution of research programs and roadmap goals - including scoping with marketing leaders - influencing design, data collection, data analysis and recommendations.
Dive into deep into cultural fabric of India to unearth insights that resonate for crafting brand communication.
Work closely with the new initiatives’ teams to get customer facing inputs and validations, ensuring early stage effectiveness and improving the odds of success when launched
Demonstrate thinking & design in areas of brand equity, consumer segmentation, opportunity sizing based on first principles
Design and execute large scale Internal customer tracking programs to measure the impact of various brand/category/new product initiatives on salience, consideration, business outcomes etc.
Own, manage and develop strategic relationships with external research agencies to drive the brand marketing research roadmap in a high quality and cost-efficient manner
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. We are driven by the excitement of building technologies, inventing products, and providing services that change lives. We embrace new ways of doing things, make decisions quickly, and are not afraid to fail. We have the scope and capabilities of a large company, and the spirit and heart of a small one.
Together, Amazonians research and develop new technologies from Amazon Web Services to Alexa on behalf of our customers: shoppers, sellers, content creators, and developers around the world.
Our mission is to be Earth's most customer-centric company. Our actions, goals, projects, programs, and inventions begin and end with the customer top of mind.
You'll also hear us say that at Amazon, it's always "Day 1." What do we mean? That our approach remains the same as it was on Amazon's very first day - to make smart, fast decisions, stay nimble, invent, and focus on delighting our customers.
