Job Description

Beem Credit Union: Banking for every journey

Beem is redefining what it means to be a credit union. With 80 years of cooperative history and a bold vision for the future, we’ve united to create a financial partner that offers both digital ease and people-first service.

Our mission is clear: financial wellness for all. We help British Columbians achieve their goals through personalized advice, innovative technology, and genuine human connection.

As one of BC’s largest credit unions, we serve over 200,000 members across 66 branches with $18 billion in assets under administration

If you’re passionate about making a difference and want to join a team that values collaboration, innovation, and purpose, join us on the journey.

Learn more: www.beemcreditunion.ca

What this role is all about:

The Segment Marketing Manager leads the strategy for how Beem’s priority products are positioned, launched, and adopted by defined member segments. This role sits at the intersection of Product & Innovation, Growth Marketing channels, and Business Intelligence translating market and member insights into clear targeting, positioning, and go-to-market plans that drive measurable outcomes across the lifecycle (awareness, adoption, engagement, and retention). The Segment Marketing Manager leads cross-functional alignment on launch readiness and enablement, provides segment-specific messaging direction to channel and content partners, and uses performance data and feedback loops to continuously improve results.

This position is open to remote work arrangements within British Columbia with the expectation of occasional travel to our Burnaby or Kelowna Hubs.

What you’ll do:

Go-to-Member (GTM) Strategy & Launch Planning

• Own the GTM plan for priority products/initiatives (target audience, objectives, channel mix, timeline, launch assets, and measurement approach).
• Partner with Product & Innovation to validate product-market fit assumptions and translate roadmap changes into launch/activation plans.
• Ensure GTM priorities are aligned to business goals and the end-to-end member experience.

Member Acquisition, Engagement and Retention

• Develop lifecycle programs (onboarding, activation, cross-sell, and retention) in partnership with Digital Marketing and Growth teams.
• Identify friction points in the journey and recommend message/channel improvements to increase conversion and satisfaction.
• Contribute segment-specific plays that help teams drive consistent engagement across the lifecycle.

Market and Member Insight

• Synthesize market, competitive, and member insights with Business Intelligence/Analysts to inform prioritization and growth hypotheses.
• Identify unmet needs and whitespace opportunities and translate findings into clear recommendations for Product and Marketing.
• Maintain a lightweight insight repository (key learnings, segment takeaways, and message tests) to support repeatable decision-making.

Product Positioning and Messaging

• Define positioning, value propositions, and key messages for priority segments (including proof points and objections handling).
• Provide messaging guidance and briefs to growth and brand teams to ensure consistent execution across owned, paid, and branch touchpoints.
• Develop segment and channel briefs (email/web/app/branch) and partner with Content and Creative teams to produce compliant, on-brand assets.

Audience Segmentation

• Partner with Business Insights, Product and Innovation teams to define and evolve target segments and personas (needs, behaviors, barriers, and triggers).
• Translate segment definitions into practical targeting inputs for campaigns (audience rules, channel priorities, and personalization cues).
• Assess segment performance over time and recommend refinements based on adoption, engagement, and value indicators.

Stakeholder Engagement and Enablement

• Align stakeholders on launch readiness: goals, roles, timelines, required approvals, and asset needs.
• Co-create internal enablement with Learning & Development (training decks, FAQs, and job aids).
• Equip Growth and Business Unit teams with segment-focused narratives and use cases to support conversations with members.

Brand Advocacy and Community Building

• Collaborate with our brand team to support initiatives to foster member loyalty and advocacy.
• Support referral programs and community engagement campaigns.
• Support and engage with our research teams to invite member participation and feedback.

Measurement, Insights & Optimization

• Review results with Marketing Operations/Analytics and diagnose what is working (and why) to inform next iterations.
• With support from our marketing operations and digital marketing teams, run structured learning loops (A/B tests, message tests, and member feedback) and translate learnings into channel and creative updates.

What you’ll bring:

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• 3–5 years of experience in product marketing within Credit Unions, Financial Institutions, or Fintech.
• Proven success in developing and executing GTM strategies that drive acquisition and retention.
• Strong analytical skills with experience in market research and data interpretation.
• Deep understanding of the five pillars of Product Marketing: Customer , Market Insight, Positioning & Messaging, Launches, and Sales Enablement.
• Excellent communication and presentation skills with the ability to influence stakeholders.
• Proficiency in project management tools such as Asana, Confluence, and Jira.
• Strategic thinker with a performance-driven mindset and the ability to manage multiple initiatives.

Your Total Rewards:

Compensation, Performance & Recognition

Annual salary range: $77,400 to $96,800.

Pay is based on your skills, experience, and the value you bring, with annual salary reviews. We recognize strong performance through meaningful recognition and, where applicable, performance bonuses tied to shared goals.

Health & wellness and Time away

We support your well-being with extended health and dental coverage, mental health support, and disability coverage. Rest matters. Enjoy vacation and personal days to recharge and take care of life outside of work.

Financial well-being

You’ll have access to Beem member perks: Enjoy free banking, preferred lending and mortgage rates, and other exclusive member benefits.

The bottom line

Our Total Rewards reflect who we are — investing in your growth, recognizing success, and supporting you at work and beyond.

At Beem we are BOLD and Always Welcoming and our values are at the forefront of everything we do!

• Build Together: You are a team player who thrives on collaboration, sparks ideas, and fosters inclusivity.
• Own It: You are ready to take charge, drive change, and deliver outstanding results.
• Lead with Agility: You are a dynamic, adaptable thinker who thrives on challenge and innovation.
• Driven by Curiosity: You are eager to explore, learn, and shape the future.

Ready to join?

Visit us at www.beemcreditunion.ca to learn more about what it’s like to work for Beem Credit Union! We sincerely thank all applicants for their interest; however, only shortlisted candidates will be contacted for an interview.

We at Beem Credit Union are committed to ensuring inclusive employment practices and an accessible business environment for our employees. We do not discriminate based on any protected attribute covered by the Human Rights Code and encourage all qualified candidates to apply. We are committed to a fair and equitable hiring process for all candidates. All applications are reviewed by a member of our team.

Beem Credit Union serves communities across many traditional Territories and Treaty areas in British Columbia. We are grateful to live and work on this land and are committed to reconciliation, decolonization, and building strong, connected relationships.