Job Description

Preferred location: Bologna - Italy

This position leads General Finishing segment marketing strategy across EMEAI, including regional marketing planning, customer insights, and Sales enablement. The role creates the segment right to win by aligning the right product, price, promotion, and facilities service model strategy with market needs. You will act as a force multiplier by leading and inspiring cross-functional teams, translating customer and market opportunities into marketing programs and strategic guidance that enable Sales to value sell, capitalize on new business, and deliver profitable growth.

Segment strategy & growth

• Define the General Finishing segment strategy for EMEAI.
• Develop and execute growth plans aligned with revenue and profitability targets.
• Identify new business opportunities for both powder and liquid technologies, as well as market trends across the GF segment.
• Create clear market activation initiatives which improve our right to win and enable the sales team to gain new business.
• Monitor competitive activity and market developments to recommend strategic actions.

General Finishing Strategy & Marketing Alignment

• Create the General Finishing strategy and right to win across EMEAI markets.
• Develop the facilities service model strategy, including the right product, price, and promotion.
• Define market positioning, value propositions, and initiative priorities.
• Equip Sales with value-selling tools, messaging, and customer value stories to succeed in General Finishing.
• Translate market insights into activation plans that support customer acquisition and profitable growth.

Regional Marketing Planning

• Lead regional marketing planning for the General Finishing segment.
• Translate the right to win into regional programs, priorities, and Sales activation.
• Develop marketing-led, sales endorsed programs tied to segment initiatives and new business goals.
• Define and deliver financial commitments, pipeline goals, and marketing program impact.
• Track execution, initiative goals, pipeline progress, and program accountability.

Commercial & Product strategy

• Collaborate with Product Management, Marketing, R&D and Manufacturing to align product offerings and innovation initiatives with market needs.
• Partner with Product Management to simplify General Finishing product lines and improve profitability, clarity, and ease to win.
• Support powder and liquid product portfolio optimization.
• Define commercialization strategies for customized solutions.
• Contribute to pricing strategies, value propositions and product positioning.

Marketing & Business intelligence

• Analyze market trends, customer needs and competitive positioning.
• Translate market insights into actionable business recommendations.
• Develop business cases and growth opportunities based on market data.
• Track and report key segment performance indicators.

Customer engagement

• Lead voice-of-customer work to identify needs, pain points, and buying drivers.
• Engage priority customers through Sales to gather market and application insights.
• Translate customer input into positioning, messaging, and value-selling content.
• Use customer and industry signals to shape segment strategy and innovation priorities.
• Bring a marketing perspective to customer meetings, industry events, and trade forums.
• Degree in Business, Marketing, Engineering, Chemistry or related discipline.
• Proven experience developing segment strategies, growth plans, and value propositions.
• Experience in pricing, portfolio strategy, and commercialization planning.
• Solid business acumen and commercial mindset.
• Strong analytical and data management skills.
• Previous experience in marketing strategy, segment marketing, or commercial strategy,
• Experience and knowledge in the coatings industry, including powder and/or liquid technologies.
• Knowledge of General Industrial or General Finishing applications and markets.
• Experience implementing commercial excellence or digital business tools.
• Working knowledge of manufacturing and supply chain processes.
• Fluent English, Italian or other European languages.
• Lead, influence, and inspire cross-functional teams without direct authority.

Travel Requirements:

• 40% of the time

What we Offer:

• The established salary range for this position, if based in Italy, is 70.000 - 91.000 euros
• Compensation varies depending on location. For any locations other than Preferred Location in job description, compensation will be shared early in the recruitment process.
• Bonus: 15%
• Company Car,
• Work-Life Balance: We value your personal time and well-being.
• Career Opportunities: Grow within a truly international business.
• Ongoing Training and Support: Continuous learning and development opportunities.

Travel Requirements:

• 40% of the time

Pay Transparency

The salary range shown refers to base salary only. In addition to this, we offer a broader total reward package which may include bonus or incentive pay, relevant allowances, and a range of competitive benefits. We encourage candidates to consider the full package when evaluating an offer.

Salary is determined using a structured and objective framework, taking into account the role’s responsibilities, required skills and experience, market benchmarks, and internal equity. This ensures pay decisions are fair, consistent, and aligned with our commitment to equal pay and legal compliance.

In accordance with EU pay transparency requirements, we provide a salary range based on our preferred country of hire. Compensation varies depending on location. The salary range applicable to the location of candidate will be shared early in the recruitment process.

#LI-CK1

At Sherwin-Williams, our purpose is to inspire and improve the world by coloring and protecting what matters. Our paints, coatings and innovative solutions make the places and spaces in our world brighter and stronger. Your skills, talent and passion make it possible to live this purpose, and for customers and our business to achieve great results. Sherwin-Williams is a place that takes its stability, growth and momentum and translates it to possibility for our people. Our people are behind the strength of our success, and we invest and support you in:

Life … with rewards, benefits and the flexibility to enhance your health and well-being

Career … with opportunities to learn, develop new skills and grow your contribution

Connection … with an inclusive team and commitment to our own and broader communities

It's all here for you... let's Create Your Possible

Eligibility to Work

You will need to provide proof of right to work. It is a condition of any offer of employment we make to you that you have the permission to work in the country for the role for which you are applying for.

Equal Opportunity Employer

An equal opportunity employer, all qualified applicants will receive consideration for employment and will not be discriminated against based on race, colour, religion or belief, gender, sexual orientation, gender identity, ethnic or national origin, disability, age pregnancy or maternity, marital or civil partner status, or any other protected characteristic prohibited by law.

Please be aware, Sherwin-Williams recruiting team members will never request a candidate to provide a payment, ask for financial information, or sensitive personal information like national identification numbers, date of birth, or bank account numbers during the application process.