Job Purpose

Responsible for overseeing and coordinating the execution of marketing communication, digital marketing, and customer support activities by managing day-to-day operations, supervising content and campaign delivery, and ensuring alignment with approved plans in order to support brand visibility, customer engagement, and business objectives.

Key Accountability Areas

Marketing Communication Execution

• Execute marketing communication plans across offline and online channels in alignment with approved strategies
• Support market research activities by collecting and analyzing data on customer preferences, industry trends, and competitors
• Monitor campaign performance and prepare reports highlighting results and improvement areas
• Coordinate with product teams to support product launches and marketing initiatives
• Organize and support events, exhibitions, and trade shows to promote products and services
• Coordinate with internal teams to ensure consistent delivery of marketing activities

Customer Care and Support Coordination

• Supervise customer care activities to ensure timely and effective handling of inquiries across all communication channels
• Monitor service levels and support resolution of escalated customer issues
• Ensure alignment of customer communication with company standards and guidelines

Digital Marketing Execution

• Execute digital marketing activities including social media, email campaigns, and online advertising
• Support SEO/SEM initiatives in coordination with relevant teams or external partners
• Track digital campaign performance and provide insights for improvement
• Ensure consistency of digital presence across all platforms

Graphic and Content Development

• Supervise the development of marketing materials to ensure alignment with brand guidelines
• Coordinate content creation activities including copywriting, visuals, and multimedia content
• Review marketing materials to ensure quality, accuracy, and consistency
• Support execution of advertising and promotional activities

Sales Support Coordination

• Coordinate with sales teams to develop and deliver marketing materials for product presentations and campaigns
• Ensure availability and consistency of marketing collateral across all sales channels
• Support sales initiatives through aligned marketing activities

Industry Awareness and Continuous Improvement

• Stay updated on market trends, competitor activities, and marketing practices
• Identify improvement opportunities in marketing execution and customer engagement
• Recommend enhancements to tools, processes, and communication approaches

Role Accountability

HR Proficiency:

• Ability to recruit, recognize and cultivate high performers and expose them in order to create a robust second line of management.
• Ability to recognize low performers and guide them to improve or release them.
• Ability to treat subordinates equally without any discrimination.
• Assessment criteria of subordinates is performance that leads to planned results.
• Ensure availability of delegation of authority matrix to have sufficient delegations as per company policy.

Responsibility:

• Must take full responsibility for his operation as per the job description and the required deliverables from this position, taking into consideration the general company guidelines.
• Able to anticipate problems and make the necessary proactive steps to prevent them
• Ability to take necessary and proper timely decisions.

Delivery:

• Deliver the required results in timely manner with required quality and cost.
• Making a Tangible Difference:
• Must make a tangible difference to his area of operation. and exceed business expectations.

Business Planning and Performance:

• Able to transform the corporate goals into business plans.
• Able to Plan, follow-up and execute those plans, whether they are annual or development plans.
• Monitor the plan performance and initiate action to strengthen results and take the corrective action accordingly.
• Provide periodic work progress reports.
• Responsible for monitoring and controlling budgets and expenses to achieve the optimum cost efficiency.

Organizational Development:

• Develop the organizational structure according to the current requirements taking into consideration future and development plans.
• Ensure availability of job descriptions for all job roles and deployment.

Business Process Improvements:

• Develop, coordinate well-defined written systems, policies, procedures, and seek automations opportunities as much as possible.
• Should be conversant and able to navigate through IT solutions especially those relevant to his job and business.
• Promote the automated systems and using them fully, to spread its culture.

Quality:

• Quality is considered as alfanar’s prime competitive advantage as such, managers are expected to act accordingly.

Adaptation:

• Adapt to new and alternative techniques, technologies, management structures, and business models.

Health, Safety and Environment:

• Ensure a safe, secure, and legal work environment as per the standard regulations.

Academic Qualification

Work Experience

Technical / Functional Competencies