Job Description

Join our team and play a pivotal role in developing top-tier digital banking solutions and acquisition strategies that surpass customer expectations.

What’s Expected of You:

• Drive Digital Growth: Formulate and execute comprehensive digital acquisition strategies for various banking products to grow the bank's customer base through performance marketing and paid media.
• Lead Engagement Campaigns: Design and manage end-to-end digital marketing campaigns aimed at increasing active usage, retention, and product cross-selling on digital banking.
• Drive Engagement Projects: Develop oand manage automated customer lifecycle journeys, focusing on seamless digital onboarding, feature discovery and the reactivation of dormant users.
• Gamification & Value-Add Services: Explore and integrate gamified elements or digital loyalty rewards within the mobile app to drive digital banking adoption, usage and channel migration.
• Optimize Web Experience: Oversee website content management and SEO strategy to ensure a high-converting, user-centric, and up-to-date public-facing presence.
• Data-Driven Performance: Establish and monitor KPIs for digital channels, utilizing data analytics to optimize campaign ROI and customer attribution.
• Cross-Functional Collaboration: Partner with product, tech, and other internal teams to integrate acquisition tools and ensure all digital content meets regulatory standards.
• Innovation: Stay ahead of market trends to implement new performance marketing technologies and engagement tactics.

Job Requirements

• Education: Degree or above in Marketing, e-Commerce, Business Administration, Marketing or a related discipline.
• Experience: 10+ years of relevant experience in digital project management, digital marketing, performance marketing, or digital acquisition within the financial services or fintech sector.
• Content Expertise: Proven track record in managing large-scale website content and digital campaign lifecycles.
• Analytical Rigor: Strong proficiency in digital analytics tools (e.g., Google/Adobe Analytics) and a deep understanding of customer journey mapping.
• Leadership: Ability to inspire and lead a high-performing team while managing a diverse range of senior stakeholders.
• Communication: Exceptional collaborative spirit with the ability to translate complex data into actionable marketing strategies. Good command of both written and spoken English and Chinese.