To take responsibility for planning, executing, and optimising paid campaigns of the Internal Internet Capability and is also responsible for: data, tech, AI and campaign execution within their stickers in the respective channels.
This requires cross functional collaboration with several BU’s and teams in FRG, for the end-to-end data and campaign flows into and from Internet Capability.
Hello,future Search Specialist: Google Ads
Join our Digital Marketing and Internet Capability team and help deliver high-impact digital campaigns that drive customer engagement, business growth, and measurable results.
The Search Specialistis responsible forplanning, executing, analysing, and optimising paid digital campaigns across Google's advertising ecosystem. Working closely with business, analytics, and marketing teams,you'lluse data, automation, and AI-driven solutions to maximise campaign
performance and deliver actionable insights.
Purpose of the Role
To drive the execution and optimisation of paid digital campaigns through platformexpertise, performance analysis, and stakeholder collaboration, ensuring strong business outcomes and return on investment.
Key Responsibilities
Google Ads Campaign Management
Manage and optimise campaigns across:Search; Performance Max; Shopping; Demand Gen; and App Campaigns.
Monitor budgets, bidding strategies, and campaign performance.
Apply platform best practices andidentifyoptimisation opportunities.
Leverage audience targeting, measurement, and automation tools to improve results.
Experience with Search Ads 360 (SA360)isadvantageous
Performance Analysis & Reporting
Analyse campaign performance andidentifytrends, risks, and opportunities.
Track key metrics such as conversions, CPA, ROAS, CTR, CPC, and revenue growth.
Translate campaign data into actionable business recommendations.
Prepare and present performance reports, insights, and optimisation strategies to stakeholders.
Optimisation & Innovation
Execute testing strategies, including A/B testing.
Continuously optimise campaigns to improve efficiency and effectiveness.
Collaborate with analytics, strategy, creative, and data teams.
Utilise automation, AI tools, and emerging advertising technologies to enhance performance.
Stay informed on industry trends and Google platform developments.
Stakeholder Collaboration
Partner with cross-functional teams to deliver successful campaigns.
Communicate performance insights and recommendations effectively.
Build trusted relationships with stakeholders and serve as a paid media subject matter expert.
You Will Be an Ideal Candidate If You
Have a Grade 12
Preferred qualification is abachelor’s degree in marketingor a related field.
Have 3-5 years' experience managing Google Ads campaigns in a performance marketing environment.
Possess strong experience across Search, Performance Max, Shopping, Demand Gen, and App campaigns.
Have managed sizeable media budgets and delivered measurable business results.
Demonstrate strong analytical and problem-solving skills.
Can transform complex data into clear recommendations and actions.
Have strong presentation and stakeholder management skills.
Have an interest in digital innovation, automation, AI, and emerging marketing technologies.
Technical Skills
Advanced Google Adsexpertise
Performance reporting and optimisation
Conversion tracking and measurement
Bid strategy management
Audience targeting and segmentation
Google Analytics 4 (Advantageous)
Search Ads 360 (Advantageous)
AppsFlyer(Advantageous)
We Can Be a Match If You Are
Passionate about digital marketing and performance media.
Analytical anddata driven
Results-oriented with a strong commercial mindset.
Comfortable presenting insights and recommendations.
Collaborative and adaptable in a fast-paced environment.
Committed to continuous learning and innovation.
Why Join Us?
You'llwork at the intersection of digital marketing, data, technology, and AI, helping shape customer experiences that deliverreal businessimpact. Join a team that values innovation, collaboration, and excellence while providing opportunities for growth and development.
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Take note that applications will not be accepted on the below date and onwards, kindly submit applications ahead of the closing date indicated below.
15/08/26
All appointments will be made in line with FirstRand Group’s Employment Equity plan. The Bank supports the recruitment and advancement of individuals with disabilities. In order for us to fulfill this purpose, candidates can disclose their disability information on a voluntary basis. The Bank will keep this information confidential unless we are required by law to disclose this information to other parties.
The FirstRand Corporate Centre houses many of the critical functions required by a large and complex financial services group. The Corporate Centre’s stakeholders are external, such as regulators, shareholders, global developmental institutions and government; and also internal, mainly the market-leading businesses that service the group’s customers. These critical functions cover risk, compliance, governance, internal audit, treasury, finance and tax amongst many others. They require deep specialist and technical skills and ultimately represent the custodianship of the FirstRand group’s licence to operate.
Employees of the Corporate Centre develop a very unique perspective of the group because nowhere else can you own or be part of a mandate that operates across the portfolio. This allows for both big picture thinking and operational learning. It is also a great place to drive collaboration and a place to have a significant impact.
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