Inter IKEA Group

Search Optimisation Specialist, IKEA Singapore

Inter IKEA Group  •  Singapore, SG (Onsite)  •  8 hours ago
Apply
AI can make mistakes so check important info. Chat history is never stored.

Job Description

The IKEA vision is to create a better everyday life for the many people. We do this by offering a wide range of well-designed, functional home furnishing products at prices so low that as many people as possible can afford them. We operate in Singapore, Malaysia , Thailand, Philippines and Mexico – and have an ambitious expansion plan to bring a little bit of Sweden to new markets in the region. We are part of the Ikano Group of companies and the only IKEA franchisee owned by the Kamprad family that founded IKEA.

We also develop, own and operate Shopping Centres that are anchored by IKEA and create walkable communities by including residential, office and other types of real estate in our development plans.

We work towards making sustainability a natural part of our everyday work. We are active in our communities, driving and supporting social initiatives that benefit children, women and the environment.

You will lead and optimise IKEA Singapore's end-to-end search performance across Search Engine Optimisation (SEO), Search Engine Marketing (SEM) and Generative Engine Optimisation (GEO). Your mission is to ensure IKEA remains visible wherever customers search for inspiration, information and products, while driving sustainable traffic, conversion and commercial growth.

You will combine commercial understanding, data-driven insights and technical expertise to improve discoverability across traditional and AI-powered search platforms. Working closely with Selling, Marketing, Commercial and global stakeholders, you will develop and execute search strategies that strengthen IKEA's digital presence and support business objectives.

Your assignment

  • Develop, execute and continuously optimise IKEA Singapore's search strategy across SEO, SEM and GEO to maximise visibility, traffic and commercial performance.
  • Drive SEO improvements across the IKEA website, including content optimisation, metadata, site architecture, internal linking and technical SEO enhancements.
  • Plan, manage and optimise SEM campaigns, including keyword strategy, bidding, budget allocation, ad creation and performance monitoring to maximise return on investment.
  • Lead GEO initiatives to strengthen IKEA's visibility and authority across AI-powered search and answer engines.
  • Analyse customer search behaviour, keyword opportunities, market trends and competitor activities to identify growth opportunities and optimisation priorities.
  • Monitor, report and provide actionable insights on search performance, translating data into recommendations that support business decisions.
  • Partner with Selling, Marketing and Commercial teams to embed search optimisation into campaigns, customer journeys and digital experiences.
  • Collaborate with global and regional stakeholders to ensure alignment on search strategies, governance, tools and best practices.
  • Stay up to date with search engine algorithm changes, AI developments and industry trends, translating insights into optimisation roadmaps and capability building initiatives.

Qualifications

Your profile

  • Passionate about creating exceptional customer search experiences and improving discoverability across digital channels.
  • Strong knowledge of SEO, SEM and emerging GEO practices, with hands-on experience managing search optimisation initiatives.
  • Good understanding of web analytics and performance measurement tools such as Google Analytics, Google Search Console and Google Ads.
  • Strong analytical skills with the ability to interpret data, identify opportunities and translate findings into actionable recommendations.
  • Commercially minded, with the ability to connect search performance to customer behaviour and business outcomes.
  • Effective stakeholder management and communication skills, with the ability to influence and collaborate across functions.
  • Adaptable and curious, with a continuous learning mindset and interest in emerging search and AI technologies.
  • Experience in e-commerce, digital marketing or omnichannel retail environments will be an advantage.
  • You share the IKEA values and is committed to develop people and the business together.

Additional Information

Please apply by 1 September 2026.

Inter IKEA Group

About Inter IKEA Group

ONE BRAND, MANY COMPANIES AND MANY, MANY PEOPLE

We’re a diverse group of down-to-earth, straightforward people with a passion for home furnishing. We come from all over the world, but we share an inspiring vision: “to create a better everyday life for the many people”.

How we realise this vision is based on our shared humanistic values. These values are the foundation of our work and our inclusive, open and honest culture where you can be yourself. Our culture is based on the spirit of togetherness, enthusiasm and fun. And we’re always looking for people who share our positive attitude and values.

IKEA unites thousands of co-workers and hundreds of companies with different owners, all over the world, organised in a franchise system. It’s one brand but it reaches millions of hearts and homes.

ABOUT INTER IKEA GROUP

The purpose of Inter IKEA Group is to secure continuous improvement, development, expansion and a long life of the IKEA Concept. It has three core businesses: Franchise, Range & Supply and Industry.

• Inter IKEA Systems B.V. is the owner of the IKEA Concept and the worldwide IKEA franchisor. The assignment is to continuously develop the IKEA Concept and to ensure its successful implementation in existing and new markets. 11 different groups of companies own and operate IKEA sales channels under franchise agreements with Inter IKEA Systems B.V. A large group of franchisees are owned & operated by INGKA Group. Inter IKEA Systems B.V. also assigns different IKEA companies to develop range, supply and communication.

• IKEA Range & Supply is responsible for developing and supplying the global IKEA range. This means working with the whole value chain: from the needs and wants of the many people, through product development and the sourcing of raw materials, to a product’s end-of-life.

• IKEA Industry is the largest producer of wooden furniture in the world and manufactures wood-based furniture for the IKEA product range. We can offer a wide variety of exciting roles and assignments - from product development to production and from distribution and store design to interior design. And much, much more! And we’re always looking for people who have the desire to learn and grow professionally right along with our business.

We can offer a wide variety of exciting roles and assignments - from product development to production and from distribution and store design to interior design. And much, much more! And we’re always looking for people who have the desire to learn and grow professionally right along with our business.

Industry
Manufacturing & Production
Company Size
1,001-5,000 employees
Headquarters
Delft, NL
Year Founded
1989
Website
ikea.com
Social Media