Career Directions Ltd

Search Engine Optimization Associate(SEO)

Career Directions Ltd  •  Meru, KE (Onsite)  •  3 months ago
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Job Description


We are seeking a detail oriented and motivated SEO
Associate to join our client’s digital marketing team. The ideal
candidate will have prior handson experience in search engine
optimization and digital marketing, with a strong desire to grow into a
strategic role. This position is entrylevel in title but requires
practical experience in SEO execution, analytics, and content
optimization.
Key Responsibilities
OnPage SEO

  • Conduct keyword research and analysis to identify growth opportunities.

  • Optimize website content, metadata, headings, and internal linking for improved search visibility.

  • Collaborate with content creators to ensure SEO best practices are applied to blogs, landing pages, and
    product descriptions.

Technical SEO

  • Support site audits to identify and resolve technical issues (crawl errors, indexing, site speed, mobile optimization).

  • Work with developers to implement structured data, XML sitemaps, and canonical tags.

  • Monitor Google Search Console for performance and error resolution.

OffPage SEO & Link Building

  • Assist in linkbuilding initiatives and outreach campaigns.

  • Research and identify opportunities for partnerships, guest posting, and digital PR.

  • Track backlink performance and ensure compliance with ethical SEO practices.

Analytics & Reporting

  • Monitor and report on SEO performance using tools such as Google Analytics, Search Console, SEMrush,or Ahrefs.

  • Prepare monthly SEO performance reports with actionable recommendations.

  • Track KPIs including organic traffic, keyword rankings, and conversion rates.

Industry Awareness

  • Stay updated on search engine algorithm changes and industry trends.

  • Benchmark competitors’ SEO strategies and suggest improvements.


Requirements


Qualifications & Experience

  • Bachelor’s degree in Marketing, Communications, IT, or a related field.

  • 1–2 years of prior SEO or digital marketing experience (internships or junior roles count).

  • Strong understanding of on‑page, off‑page, and technical SEO principles.

  • Familiarity with Google Analytics, Search Console, and keyword research tools.

  • Basic knowledge of HTML/CSS and CMS platforms (e.g., WordPress).

  • Excellent analytical, communication, and problem‑solving skills.

  • Candidates in Meru are encouraged to apply.

Competencies

  • Detail‑oriented with strong organizational skills.

  • Ability to work independently and collaboratively across departments.

  • Creative thinker with a data‑driven mindset.

  • Passion for digital marketing and continuous learning.
Career Directions Ltd

About Career Directions Ltd

CDL is a proactive Human Resource Management consultancy firm specializing in Strategic Labour Force Outsourcing, Recruitment, Training, Payroll Processing and Total Human Resource Management. Since 2003, we have been a one-stop shop for all HR related queries and support in and around East Africa. We champion best practice in Human Resource while going the extra mile to proactively address workers needs in order to achieve optimum productivity & profitability.

Our Mission

To support and contribute to our partners success while improving the lives'​ of the community.

Our Vision

To be a partner of choice in providing quality manpower outsourcing solutions.

Our Core Values

1.Professionalism: Conducting our business in the most professional way

2.Respect: Giving due respect to self and others and maintain the environment of teamwork and growth.

3.Passion: To be passionate in all we do.

4.Integrity: To act with honesty and integrity without compromising the truth.

Industry
HR & Recruiting
Company Size
51-200 employees
Headquarters
Nairobi, KE
Year Founded
2003
Website
cdl.africa
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