Channel Factory provides intelligent marketing solutions for the next generation of contextual safety, suitability, and performance for brands and agencies. Our platform helps marketers implement, automate, and scale their marketing programs across the world’s largest video library, YouTube and emerging growth channels. We sit at the intersection of marketing and suitability and have a mission of enabling the world’s top brands to consciously connect with the right audience in the right context, maximizing suitability and contextual performance.
Channel Factory embodies a strong start-up culture that values diversity, collaboration, and results. Our bias towards execution balances critical thinking, analysis, and pragmatic problem solving. We expect a lot from one another and value our thoughtful and intellectually curious company culture. Remote work status is subject to change at any time.
Channel Factory is headquartered in the United States and has global offices across 20+ cities/countries. This position will be based in the United States.
Channel Factory is looking for a Search Buying Specialist with deep paid search expertise and working knowledge of paid social. This role sits within the Media Solutions team and will be instrumental in developing search strategies, supporting clients, and collaborating cross-functionally to drive performance across search and social channels.
The ideal candidate leads with search — Google, Microsoft/Bing, and shopping — and brings enough social fluency to contribute meaningfully to integrated campaigns. This role is perfect for someone who is analytical, client-ready, and comfortable moving between performance data and strategic storytelling.
Search Strategy & Execution
• Develop and manage paid search campaigns primarily across Google Ads and Performance Max.
• Build keyword strategies, ad copy frameworks, and bidding structures that align with client KPIs.
• Continuously optimize campaigns for efficiency and performance- improving Quality Scores, CTR, CPA, and ROAS.
Social Media Support
• Contribute to paid social campaigns across Meta, TikTok, Snapchat and other platforms as needed.
• Collaborate with the Social Solutions team to develop integrated search + social strategies for clients.
Client Support & Sales Collaboration
• Partner with the social and sales team to position search and integrated media solutions to prospective and existing clients.
• Participate in internal and client meetings to position search as a performance driver within the marketing mix.
• Develop and present reporting insights and decks that communicate strategy, performance results, and recommendations.
Data Analysis & Reporting
• Track and analyze performance metrics using Google Ads, along with internal reporting tools.
• Deliver regular performance reports with clear insights and actionable optimization recommendations.
• Identify trends and translate data into strategic decisions.
Cross-Functional Collaboration
• Work closely with internal teams to ensure search strategies align with cross channel initiatives.
• Stay current on search platform updates, algorithm changes, and industry trends- and proactively apply new features to client campaigns.
Additional Responsibilities
Requirements
Experience
• 3–5 years of hands-on paid search experience; social experience a plus.
• Proven track record managing search campaigns with meaningful budget responsibility.
• Experience working in an agency, ad tech, or media solutions environment preferred.
Technical Skills
• Proficiency in Google Ads and the Google Suite.
• Familiarity with paid social platforms (Meta Ads Manager, LinkedIn Campaign Manager, TikTok Ads).
• Strong command of search KPIs: Quality Score, CTR, CPC, CPA, ROAS, impression share.
• Experience with Google Analytics, Looker Studio, or similar reporting tools.
Analytical Mindset
• Ability to analyze performance data, identify trends, and make strategic recommendations.
• Strong attention to detail with a bias toward optimization and testing.
Communication & Presentation
• Confident presenting to clients and internal stakeholders.
• Ability to translate technical performance data into clear, compelling narratives.
• Experience building polished decks and campaign reports.
Project Management
• Ability to manage multiple campaigns and projects simultaneously in a fast-paced environment.
• Strong organizational skills and ability to prioritize effectively.
Education
• Bachelor’s degree in Marketing, Communications, Business, or a related field preferred.
• Google Ads certification required; Microsoft Advertising certification a plus.
Travel
Benefits
Founded in 2010, Channel Factory is an award-winning marketing technology company that helps top global brands and agencies maximize YouTube advertising. Recognized as a technology innovator by Cynopsis and one of the fastest-growing companies by Inc., Channel Factory has served over three hundred of the Fortune 500 in delivering scalable, brand-safe, contextually aligned YouTube advertising software and services. By tapping into the deepest proprietary data pool on the market, the company enables highly customized, contextually aware, and dynamically optimized campaigns and provides industry-leading performance for a portfolio of clients across all industries.
Channel Factory is an equal-opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws. This policy applies to all employment practices within our organization, including hiring, recruiting, promotion, termination, layoff, recall, leave of absence, compensation, benefits, training, and apprenticeship. Channel Factory makes hiring decisions based solely on qualifications, merit, and business needs at the time. The company also has employee resource groups focusing on encouraging inclusion and diversity in the workplace.
Channel Factory is a global technology and data platform that maximizes both performance efficiency and contextual suitability, delivering contextual performance for advertisers on YouTube. Channel Factory’s technology platform, ViewIQ, analyzes all YouTube channels and videos to ensure ads run on brand suitable and contextually relevant content. Channel Factory maximizes performance for advertisers on YouTube through managed service or self-service dynamic whitelists & blacklists, easily implemented through DV360 or Google Ads. Our platform is built to meet the needs of advertisers, offering standard IAB category lists or highly customized content lists in 36+ languages.
Why Contextual Suitability? In our reviews of campaigns run outside of Channel Factory, we see on average 28% of an advertiser's campaign run against unsuitable videos, such as children’s content or against the wrong language.
Leveraging historical performance data is a key differentiator for Channel Factory. We do not just ‘set it and forget it’ when it comes to contextual suitability. We incorporate active and historical campaign data into our ViewIQ platform and constantly optimize throughout the campaign, resulting in 30% efficiency in media spend.
