Job Description

Team Introduction

Our team aims to connect with our client partners, industry stakeholders and drive growth for their businesses using TikTok's suite of products & services. We will work with cross-functional teams such as Product, Sales , Marketing, Trust & Safety, Global Marketing & manage an annual calendar for SEA Team to activate several touch points to communicate our core value proposition of a trusted entertainment platform that drives impact.

1. Strategy Development

- Devise B2B marketing communication strategy to inspire and influence South East Asia clients and partners, especially brands, media agencies, creative agencies, ecosystem partners, and industry associations

- Develop an SEA region-wide multi-channel new client acquisition strategy, in collaboration with multiple internal stakeholders and external partners, such as: messaging platform, media agencies, vendors, etc.

2. Project Management and Optmization

- End-to-end drive and execute integrated marketing campaigns across SEA including events, hew client acquisition scaled education, partner upskilling, email marketing, press releases, and more.

- Independently own and lead strategic projects that need cross-functional collaboration, including sales, product, finance, operation departments and more.

- Manage regular reporting on SEA business marketing initiatives and results, especially bi-annual planning, quarterly planning (OKR) and reporting (QBR).

- Budget management: allocate budget resources effectively to support business growth, oversee budget governance to ensure compliance, track and report budget utilization.

- Drill into the performance of marketing channels, especially events and new client acquisition to track and draw actionable insights and best practices.

- Partner closely with Global hub to drive synergy, shareback best practices and adopt regional learnings to drive business alignment and uplift performance.