SumUp

SDR Team Lead

SumUp  β€’  KΓΆln, DE (Onsite)  β€’  3 hours ago
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Job Description

SDR Team Lead β€” Germany

πŸ“ Cologne | Full-time | Office-first

Team description

SumUp's outbound sales team is the engine behind new merchant acquisition across Europe β€” and Germany is one of our most important growth markets. This is a rare opportunity to be the first person on the ground in our brand-new Cologne office, building the outbound function for Germany from the ground up.

You'll lead a small team of SDRs, shape the playbook, and directly influence how SumUp scales in one of Europe's most competitive SMB markets. If you're energised by building something new, coaching people to do their best work, and owning real outcomes β€” this role was made for you.

What you'll do

  • Lead daily team rituals β€” pipeline reviews, coaching sessions, and stand-ups β€” keeping the team focused and moving
  • Raise SDR performance through hands-on coaching on cold calling, sequencing, and objection handling, modelling the behaviours you expect
  • Define target accounts, territories, and call pitch in close collaboration with sales leadership
  • Build and iterate on call pitches, outbound sequences, giving feedback on the lead list, and tracking what works and adjusting quickly
  • Hire and ramp SDRs in Cologne as the team grows, helping establish SumUp's presence in the German market
  • Evaluate and embed AI-assisted prospecting tools into the team's workflow as they're rolled out

You'll be great for this role if…

  • Proven experience in outbound sales, including cold calling, sequencing, and objection handling
  • Experience leading or coaching a sales team, whether formally or informally
  • Fluency in German (native or near-native) and strong communication skills in English
  • Comfort building outbound processes from scratch, without a ready-made playbook to follow
  • Strong analytical thinking β€” able to read pipeline data, spot gaps, and act on them quickly
  • Ability to operate with autonomy in a new environment while staying closely aligned with remote leadership

Why you should join SumUp

🌎 Opportunity to work in a truly global, multicultural team from our open, vibrant Cologne office, located in the heart of the city. This involves an office-first setup

🌈 Commitment to Diversity and Inclusion: be part of a workplace that values and promotes diversity, fostering an inclusive environment where everyone's perspectives are respected and embraced

πŸš€ Enrolment onto our Virtual Stock Option programme: you will own a stake in SumUp's future success

πŸ“š A dedicated annual L&D budget of €2000 for your individual development, which can be used to attend conferences and/or advance your career through further education

πŸ– Generous time off: enjoy 28 days of paid leave plus public holidays and special leave days

πŸš— Commute made easy: subsidised mobility options like discounted transport tickets or bike leasing

πŸ’ͺ Stay active: access to fitness via Urban Sports Club, mostly covered by SumUp

πŸ’° Financial health: a corporate pension scheme with SumUp contributing an extra 20% on top of your contribution

🎁 Employee perks: get discounts across products and services via our Corporate Benefits platform

🌴 Break4me: 1-month sabbatical after 3 years of service

πŸ”— Referral Bonus: earn additional rewards by referring talented individuals to join the SumUp team

About SumUp

Be empowered to do more that matters.

At SumUp, we're on a mission to empower small businesses across the globe by providing simple and affordable tools that allow them to thrive. Today, over 4 million businesses in 37 markets rely on SumUp as their financial partner to manage payments, finance and customer relationships.

Our commitment to small businesses is reflected in our diverse team of over 3,000 SumUppers from over 90 nationalities, united by global collaboration and an innovative mindset. Our core values lay the foundation for who we are and what we stand for, shaping our work culture and driving our success. We foster inclusivity and a continuous learning culture, providing a safe space for personal and professional growth. Our differences make us unique and strong as we strive to create an environment where everyone belongs and feels supported, no matter how they identify.

SumUp is proud to be an Equal Employment Opportunity employer, actively seeking and embracing diversity in our workforce. We don't make hiring or employment decisions based on race, colour, religion or religious belief, ethnic or national origin, nationality, sex, gender, gender identity, sexual orientation, disability, age or any other basis protected by applicable laws or prohibited by company policy. Our commitment extends beyond recruitment to creating a safe and respectful workplace where harassment of any form is strictly prohibited. Discover more about our culture and opportunities on our careers website, and follow our journey on LinkedIn, Instagram, and TikTok

Job Application Tip

We recognise that candidates feel they need to meet 100% of the job criteria in order to apply for a job. Please note that this is only a guide. If you don’t tick every box, it’s ok too because it means you have room to learn and develop your career at SumUp.

SumUp

About SumUp

SumUp is a leading global fintech company committed to levelling the playing field for small businesses. Founded in 2012, we’re the trusted partner of over 4 million merchants in 37 markets, providing simple and affordable tools that help them manage payments, finance, and customer relationships.

Our vision is a world where everyone can build a thriving business. Guided by this, we champion small business ownership by creating accessible solutions that empower entrepreneurs to grow and succeed.

Our diverse team of over 3,000 SumUppers β€” representing more than 90 nationalities across 20 offices worldwide β€” is at the heart of our success. Beyond business, we donate 1% of the net revenue generated by Solo devices to environmental causes and support educational and entrepreneurial initiatives around the world.

Recognised as a Top Global Employer for inclusion by the Stonewall Workplace Equality Index in 2022 and 2023, and awarded Fintech Diversity Initiative of the Year at the Irish National Fintech Awards in 2025, SumUp continues to build an inclusive, supportive, and purpose-driven workplace where everyone belongs.

Industry
Finance & Insurance
Company Size
1,001-5,000 employees
Headquarters
London, GB
Year Founded
Unknown
Website
sumup.com
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