We’re building the future of customer growth. At Hook, we use AI and Machine Learning to help businesses predict revenue with accuracy, drive customer loyalty, and capture massive value from their existing customers.
We’re a Series A company who ranked 33 out of 100 on the Sifted fastest growing startups and we have raised $multi-million in funding from some of the top investors in Europe and the US (e.g. Balderton Capital and Lightspeed) and have an enviable list of customers that we’re working with including some of the fastest growing companies in the world. We’re looking for ambitious people that want to be part of our meaningful vision of changing how businesses engage with their customers, and of building one of the world’s leading workplaces for great people along the way.
As SDR Team Lead, you’ll be the day-to-day leader for a pod of SDRs, reporting into our SDR Manager. You’ll set the bar for outbound excellence, coach reps to consistently hit (and exceed) their potential, and act as a role model for what great looks like at Hook.
You’ll work closely with the SDR Manager and the wider Revenue team to scale our outbound motion, improve quality across the funnel, and lay the foundations for future team growth. This role is ideal for a high-performing SDR ready to step into leadership or an existing SDR leader who still loves being close to the craft.
Coaching & Leadership
Lead, coach, and motivate a pod of SDRs day to day
Run 1:1s, call reviews, and role-plays focused on continuous improvement
Coach on messaging, cold calling, objection handling, and qualification
Create a high-energy, high-accountability team culture
Ensure strong qualification using frameworks like MEDDPICC
Performance & Scale
Track team performance and coach toward clear goals
Identify and address performance gaps early
Partner with the SDR Manager on hiring, onboarding, and ramp
Feed frontline insights into better messaging, tooling, and processes
Currently a high-performing SDR/BDR, or an existing SDR Team Lead
Someone who genuinely enjoys coaching and developing others
Confident giving direct, constructive feedback
Strong communicator with a growth mindset
Comfortable balancing personal targets with team leadership
💸 Salary - £50,000-£55,000 base + £25,000 - £30,000 (depending on experience)
🏖️ 27 days holiday (option to buy and sell holiday) + bank holidays
📈 Generous stock options
🏥 Private health insurance so you can get the best care you need
🧘 Flexible monthly wellness allowance that you can use monthly on things like gyms, yoga, mental health & healthy food
📚 Annual learning & development budget for every employee
🏢 Flexible working - we’ll all come together three days a week but otherwise you can work from home or come into our awesome office in Liverpool Street
💻 The best equipment for everyone to work with
Our founder and team are incredibly passionate about creating a company culture that is diverse, inclusive, productive and enjoyable for all our colleagues. As part of a growing start-up team, we expect a lot from you and will work hard to make sure you have everything you need to be at your best.
Hook is building a new world for Customer Success, powered by AI. We maximize revenue, without having to add additional headcount in 3 core ways:
More impact, same CS team: Our agents spot risk, recommend next steps and handle the busy work so your customer success team can spend more time doing what they do best – making your customers successful.
Stop churn before it starts: Echo, our leading AI agent, spots risk up to 6 months before renewal by listening to what customers say, tracking how they use your product, and recognizing patterns that matter. It then tells you exactly what to do next for each specific customer, with proven plays based on your data, providing 90%+ accuracy in risk detection, more time to act, and a higher impact on NRR.
Scale CS, with a personal touch: Our agents not only surface insights, but can automatically execute the right plays, letting you run an entire CS segment through Hook while keeping every customer interaction personal.
The end of CS platforms. The rise of AI agents.
