The Manager, Sales and Marketing Operations leads the planning, execution, and optimization of sales and marketing operations to drive business performance and support strategic objectives. This role is responsible for sales forecasting, reporting, business analytics, marketing program coordination, and process improvement initiatives, while partnering with cross-functional teams to ensure effective execution of sales and marketing activities. The Manager provides leadership to the Sales and Marketing Operations team and delivers insights and operational support that enable informed business decisions and sustainable growth.
Essential Duties and Responsibilities:
Provide sales reporting (Weekly, Monthly & Quarter sales analysis including tracking versus sales MBOs, MDF spend analysis reporting to sales)
Execute with Marcom for Displays and POP Distribution to ensure execution with sales team at store level.
Execute with Product Marketing team for new product launches (i.e. timeline setting, follow up on flooring etc.)
Forecast support for sales team.
Ensure that the team forecasts weekly and work with them to fix any issues or problems.
Train the sales team on GSCM & GSBN
Sell through reporting from sales to PMs.
Lead for the Brand Ambassador program – employee purchase plan
Manage Sales Operations Specialist
Provide the Sales Manager with MBO tracking.
Analyze trends by customer to strengthen product categories.
Track MDF spend by customer.
Update the forecasts weekly based on orders received (high level + acc level)
Communicate with all levels within the organization and the customers.
Meet with customers & sales reps weekly to understand their needs for inventory and overall support.
Work with different departments for process efficiencies and liaise with sales admin, credit department, and SCM team.
Successfully complete in a timely manner at any certifications as mandated by HQ.
Requirements:
Strong analytical skills with experience in sales forecasting, KPI reporting, trend analysis, and performance tracking.
Advanced proficiency in Microsoft Excel and experience working with CRM and sales management systems.
Proven ability to manage multiple projects and priorities in a fast-paced environment.
Effective communication and presentation skills with the ability to interact effectively with all levels of management, customers, and cross-functional teams.
Experience supporting product launches, promotional programs, and sales enablement initiatives.
Demonstrated ability to identify process improvements and implement operational efficiencies.
Strong organizational skills and attention to detail.
Acosta Group fuses storied expertise, unmatched connectivity and advanced insight to accelerate brand growth – everywhere you sell. Our collective of the most trusted retail, marketing and foodservice agencies is reimagining how people connect with brands at every point in the consumer journey.
Comprised of Acosta, ActionLink, CORE Foodservice, CROSSMARK, Mosaic, Premium Retail Services and Product Connections, Acosta Group understands and anticipates evolving consumer needs, fueling accelerated performance to connect tomorrow's commerce today. The collective delivers end-to-end solutions, including headquarter sales services, omnichannel retail solutions, assisted sales and training, integrated marketing, foodservice sales enablement and culinary solutions, and the most advanced data and insights.
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Le groupe Acosta Group rassemble une expertise reconnue, une connectivité inégalée et des connaissances fines pour accélérer la croissance des marques - partout où vous êtes commercialisé. Notre collectif des agences de vente au détail, de marketing et de restauration les plus fiables réinvente la façon dont les gens se connectent aux marques à chaque étape du parcours du consommateur.
Composé d'Acosta, d'ActionLink, de CORE Foodservice, de CROSSMARK, de Mosaic, de Premium Retail Services et de Product Connections, le groupe Acosta Group comprend et anticipe les besoins en constante évolution des consommateurs, stimulant ainsi les performances accélérées pour connecter le commerce de demain dès aujourd'hui. Le collectif offre des solutions holistiques, y compris des services de vente externalisée, des solutions omnicanales de vente au détail, des ventes assistées et de la formation, du marketing intégré, des solutions de vente pour la restauration et la cuisine, ainsi que les données et les connaissances les plus avancées, et l’expertise nécessaire pour extraire la valeur de tous ces outils.
