Job Description

- Work with regional marketing team to ensure marketing communications materials and activities align with brand's image and standard

- Develop marketing strategy by brand and proceed an appropriate media mix to increase brand awareness in Korea

- Strengthen brand communications through online articles, social medias, magazines, OOH to further engage

consumer in various platform

- Draft press and media releases, monitor competitive activity and market trends with agency

- Work closely with agencies and monitor their performance for each project and be able to evaluate their performance and make decision of contract extension.

- Monitor and control marketing spending within the assigned budget and ensure cost-effective spending on alI marketing activities and projects.

- Report successful marketing activities to regional team

Requirements

- At least 8 years solid PR experience from the retail industry for Marketing and PR position

- Excellent market connection and in depth understanding of Korea local consumer market;

- Has preferably experience with premium brands or other quality fashion related products;

- Strong relating skills for building trustful partnership with internal and external business partners

Preferred

- Experience with similar products and brand experience
- Proficiency in English communication

Additional Information
Full-Time, Hybrid

Guidelines for Applicants
Apply: Samsonite Career Site

Interview process: First Interview > Second Interview

Who we are:
Samsonite is the worldwide leader in superior travel bags, luggage, and accessories combining notable style with the latest design technology and the utmost attention to quality and durability. For more than 100 years, Samsonite has leveraged its rich heritage to create unparalleled products that fulfill the travel lifestyle needs of conscious movers everywhere. With a portfolio of brands including Samsonite, Tumi, American Tourister, High Sierra, Gregory, Hartmann, and Lipault Paris, our products are sold in over 100 countries in North America, Asia, Europe and Latin America through our company-operated retail store, websites and a variety of retail partners.