emergiTEL

Salesforce Marketing Cloud Specialist - 3319

emergiTEL  •  Richmond Hill, CA (Hybrid)  •  1 day ago
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Job Description

Salesforce Marketing Cloud Specialist

Location: Richmond Hill, ON (Hybrid)
Type: Contract

Our client is seeking a Salesforce Marketing Cloud (SFMC) Specialist to support and enhance their growing digital marketing ecosystem. This role will be responsible for managing the full lifecycle of email and SMS marketing campaigns while maintaining existing marketing automation processes and identifying opportunities for future improvements and implementations.

The ideal candidate will have strong hands on experience with Salesforce Marketing Cloud, a solid understanding of Salesforce data architecture, and the ability to build responsive communications that perform effectively across multiple devices and platforms.

Key Responsibilities

  • Create, execute, and maintain Salesforce Marketing Cloud campaigns.
  • Build and deploy email and SMS marketing campaigns using SFMC.
  • Manage audience segmentation and targeting strategies.
  • Develop and maintain responsive email templates using HTML and CSS.
  • Leverage Salesforce data structures, objects, and audience data to support campaign execution.
  • Utilize Audience Builder, Email Studio, Mobile Studio, and Analytics Builder to support marketing initiatives.
  • Design, build, and optimize customer journeys within Journey Builder.
  • Monitor campaign performance and recommend process improvements and optimizations.
  • Support future enhancements and implementations within the digital marketing environment.

Required Skills & Experience

  • Hands on experience with Salesforce Marketing Cloud.
  • Strong understanding of Salesforce platform fundamentals, including:
    • Salesforce Objects
    • Audience Segmentation
    • SOQL
    • Data Extensions
  • Experience with:
    • Email Studio
    • Audience Builder
    • Mobile Studio
    • Analytics Builder
    • Journey Builder
  • Strong knowledge of Journey Builder functionality, including:
    • Process Automation
    • A/B Testing
    • Dynamic Content and Assets
    • Decision Splits
    • Engagement Splits
  • Experience with AMPScript.
  • Proficiency in HTML and CSS for responsive email development.
  • Ability to troubleshoot and optimize campaign performance.

Nice to Have

  • Experience with Einstein Analytics and Einstein capabilities within Salesforce Marketing Cloud.
  • Salesforce Marketing Cloud Specialist Certification.
  • Experience working in complex enterprise marketing environments.

What You'll Be Doing

This role will support an evolving digital marketing environment that has recently undergone significant enhancements and expansion. You will be responsible for maintaining current campaign operations while helping drive future improvements, automation initiatives, and platform enhancements.

emergiTEL

About emergiTEL

At emergiTEL, we are redefining what it means to connect exceptional talent with visionary organizations. Since our inception in 2006, we have built our reputation as a purpose-driven leader in recruitment and HR solutions. Our unique three-dimensional screening process goes beyond technical qualifications, delving into the critical aspects of soft skills and cultural alignment to deliver talent that truly transforms organizations.

emergiTEL is a National Tier-1 staffing supplier to top North American brands in IT, Telecom, Retail, Banking, Insurance and Consulting verticals . We are a recognized-leader for providing the best placements, retention, and re-hire ratios.

emergiTEL is more than a recruitment firm—we are your strategic partner for workforce transformation. Our global footprint enables us to operate seamlessly across major markets while maintaining a boutique approach to service. We are known for anticipating client needs, challenging conventional thinking, and delivering innovative solutions that create lasting value.

We proudly serve a diverse range of organizations, from ambitious start-ups to global enterprises, spanning private, public, and not-for-profit sectors. Our clients return to us not just for the results we deliver but for the trust we build through every engagement.

The foundation of emergiTEL’s success lies in our people and principles. We cultivate a dynamic and inclusive culture that champions creativity, adaptability, and authenticity. By empowering our team to think differently and act boldly, we consistently achieve extraordinary results for our clients.

Our values are rooted in integrity, excellence, and collaboration. From leveraging cutting-edge technology to fostering genuine partnerships with clients and candidates, we ensure that every interaction is marked by trust and mutual respect.

By understanding the intricate balance of skill, character, and culture, we help organizations uncover the right talent at the right time.

Industry
HR & Recruiting
Company Size
51-200 employees
Headquarters
Richmond Hill, CA
Year Founded
2006
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