Wipro

Salesforce Marketing Cloud Next Lead/Architect

Wipro  •  $80k - $174k/yr  •  Menlo Park, CA (Onsite)  •  20 minutes ago
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Job Description

Wipro Limited (NYSE: WIT, BSE: 507685, NSE: WIPRO) is a leading technology services and consulting company focused on building innovative solutions that address clients’ most complex digital transformation needs. Leveraging our holistic portfolio of capabilities in consulting, design, engineering, and operations, we help clients realize their boldest ambitions and build future-ready, sustainable businesses. With over 230,000 employees and business partners across 65 countries, we deliver on the promise of helping our customers, colleagues, and communities thrive in an ever-changing world. For additional information, visit us at www.wipro.com.

Job Description

Key Responsibilities

  • Design and implement marketing solutions using Salesforce Marketing Cloud Next.
  • Work with business and marketing teams to understand campaign, customer engagement, personalization, and segmentation requirements.
  • Configure and implement customer journeys, audience segmentation, campaign orchestration, and personalized engagement.
  • Leverage Salesforce Data Cloud to unify customer data and create actionable audience segments.
  • Work with Agentforce and Salesforce AI capabilities to support AI-driven marketing and customer engagement use cases.
  • Design integrations between Marketing Cloud Next, Data Cloud, Salesforce CRM, and external enterprise systems.
  • Develop and maintain integrations using Salesforce APIs, REST APIs, and platform integration patterns.
  • Configure data models, identity resolution, calculated insights, segmentation, and activation use cases within Data Cloud.
  • Collaborate with Salesforce Sales Cloud, Service Cloud, Data Cloud, integration, architecture, and business teams.
  • Support solution design, technical documentation, code/configuration reviews, testing, deployment, and production troubleshooting.
  • Apply Salesforce security, data privacy, consent, and governance principles when designing marketing solutions.
  • Participate in customer workshops and provide technical recommendations and effort estimates.
  • Identify opportunities for automation and AI-enabled marketing experiences.

Required Skills

  • 8-10 years of experience in the Salesforce ecosystem.
  • Knowledge or implementation experience with Marketing Cloud Next is mandatory.Strong hands-on experience with Salesforce Marketing Cloud and digital marketing implementations.
  • Strong understanding of Salesforce Data Cloud, including:
  • Understanding of Agentforce and Salesforce AI capabilities.
  • Experience designing customer journeys, campaigns, segmentation, personalization, and omni-channel engagement solutions.
  • Strong understanding of Salesforce CRM concepts and integration with Sales Cloud.
  • Experience with REST APIs and enterprise integration patterns.

Good to Have

  • Experience with legacy Salesforce Marketing Cloud / Marketing Cloud Engagement, including Journey Builder, Automation Studio, Email Studio, and Contact Builder.
  • Experience migrating or modernizing existing Marketing Cloud implementations toward Marketing Cloud Next/Data Cloud-centric architectures.
  • Knowledge of Salesforce Flow, Apex, Lightning Web Components, SOQL, and Salesforce platform development.

Preferred Certifications

  • Salesforce Marketing Cloud certification
  • Salesforce Data Cloud certification
  • Salesforce Agent force Specialist

Mandatory Skills: Salesforce Data Cloud .

Experience: 8-10 Years .

The expected compensation for this role ranges from $80,000 to $173,800 .

Final compensation will depend on various factors, including your geographical location, minimum wage obligations, skills, and relevant experience. Based on the position, the role is also eligible for Wipro's standard benefits including a full range of medical and dental benefits options, disability insurance, paid time off (inclusive of sick leave), other paid and unpaid leave options.

Applicants are advised that employment in some roles may be conditioned on successful completion of a post-offer drug screening, subject to applicable state law.

Wipro provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. Applications from veterans and people with disabilities are explicitly welcome.

Reinvent your world. We are building a modern Wipro. We are an end-to-end digital transformation partner with the boldest ambitions. To realize them, we need people inspired by reinvention. Of yourself, your career, and your skills. We want to see the constant evolution of our business and our industry. It has always been in our DNA - as the world around us changes, so do we. Join a business powered by purpose and a place that empowers you to design your own reinvention.

Wipro

About Wipro

Wipro Limited (NYSE: WIT, BSE: 507685, NSE: WIPRO) is a leading AI-powered technology services and consulting company focused on building innovative solutions that address clients’ most complex digital transformation needs. Leveraging our consulting-led approach and the Wipro Intelligence™ unified suite of AI-powered platforms, solutions and transformative offerings, we help clients realize their boldest ambitions to build intelligent and sustainable businesses. The Wipro Innovation Network – part of the Wipro Intelligence™ suite – underpins our commitment to client-centric co-innovation and co-creation by bringing together capabilities from the innovation labs and partner labs, academia, and global tech communities. With over 240,000 employees and business partners across 65 countries, we deliver on the promise of helping our customers, colleagues, and communities thrive in an ever-changing world. For additional information, visit us at www.wipro.com.

Industry
IT & Software
Company Size
10,000+ employees
Headquarters
Bangalore, IN
Year Founded
Unknown
Website
wipro.com
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