Job Description

Job Title: Principal Architect – Salesforce Marketing Cloud

Location

New York/Onsite We are seeking a highly experienced Salesforce Marketing Cloud Principal Architect to lead the design, strategy, and implementation of enterprise-scale marketing technology solutions. This role will be responsible for defining architecture, driving digital transformation, and delivering personalized customer engagement solutions across multiple channels. As a Principal Architect, you will partner with business leaders, marketing stakeholders, and technology teams to build scalable, data-driven, and AI-enabled marketing ecosystems leveraging Salesforce Marketing Cloud and the broader Salesforce Customer 360 platform.

Must Haves:

• Overall experience with marketing technology should be at minimum of 6 years.
• Candidate should be proficient in Salesforce Marketing Cloud Engagement and have experience with Marketing Cloud Account Engagement (formerly known as Pardot).
• Candidate should also have experience with non-Salesforce Marketing tools, specifically Marketo.
• Familiarity with Salesforce and integration between SFMC and CRM.
• Experience with building marketing journeys and data extensions in Marketing Cloud.
• Experience as a Product owner or system owner for marketing tools.
• Experience managing a team of engineers.
• Demonstrated ability to handle marketing tasks across a variety of sources (Web-to-Lead, online advertising, social media).
• Demonstrated ability with increasing engagement with firm clients and ability to attribute revenue / client growth with marketing efforts.
• Preferably experience in marketing for financial services and sending marketing materials to investors.
• Preferably any experience with AI innovations in marketing.
• Excellent communication skills.

Key Responsibilities

Architecture & Strategy

• Define end-to-end Marketing Cloud architecture across Email Studio, Journey Builder, Automation Studio, Mobile Studio, Advertising Studio, and Personalization.
• Lead enterprise multi-cloud architecture, integrating Marketing Cloud with Sales Cloud, Service Cloud, Data Cloud, and MuleSoft
• Establish scalable, reusable frameworks for customer journeys, segmentation, and campaign orchestration
• Drive adoption of AI-driven marketing (Einstein, GenAI, Agentforce) for personalization and optimization.

Solution Design & Delivery

• Translate business requirements into scalable technical solutions and architecture blueprints
• Design and implement real-time and batch data integration strategies
• Architect customer data platforms (CDP/Data Cloud) for unified customer profiles and activation.
• Lead design of omnichannel engagement strategies (email, SMS, push, ads, web personalization).

Data & Integration

• Define data models, data governance, and identity resolution strategies.
• Architect integrations using APIs, MuleSoft, event-driven architecture, and streaming (Kafka)
• Ensure compliance with privacy regulations (GDPR, CCPA, etc.)

Leadership & Governance

• Serve as the technical authority for Marketing Cloud engagements.
• Lead architecture reviews, design governance, and best practices enforcement.
• Mentor architects, developers, and consultants across programs.
• Engage with executive stakeholders to align technology with business outcomes.

Innovation & Thought Leadership

• Drive innovation using AI, automation, and advanced analytics
• Build reusable accelerators and frameworks for faster delivery.
• Contribute to pre-sales, solutioning, and proposal development

Required Qualifications

• 12+ years of experience in CRM/MarTech, with 5+ years in Salesforce Marketing Cloud architecture
• Deep expertise in:
  • Journey Builder, Automation Studio, Email Studio
  • Contact Builder & data modeling
  • AMPscript, SSJS, SQL
• Strong experience with Salesforce Data Cloud (CDP)
• Proven experience in multi-cloud Salesforce architecture
• Hands-on experience with integration platforms (MuleSoft preferred)
• Experience designing enterprise-scale marketing solutions
• Salesforce Certifications (preferred/expected):
  • Salesforce Marketing Cloud Consultant
  • Marketing Cloud Developer
  • Salesforce Architect certifications (Application/System/CTA preferred)

Preferred Skills

• Experience with AI-driven marketing (Einstein, GenAI use cases)
• Knowledge of Customer Identity, Consent Management, and Data Privacy frameworks
• Exposure to Personalization tools (Interaction Studio / Marketing Cloud Personalization)
• Experience in B2C and/or B2B marketing transformations
• Strong understanding of Agile and DevOps practices

Leadership Competencies

• Strategic thinking with strong business acumen
• Executive stakeholder communication
• Ability to influence cross-functional teams
• Strong mentoring and team-building capabilities

What Success Looks Like

• Delivery of scalable, high-performing marketing platforms
• Improved customer engagement and campaign ROI
• Seamless integration of data across the enterprise
• Establishment of reusable architecture frameworks and best practices

Salary: $160,000-$200,000/year Depending upon experience.